It is no secret that I’ve a deep and unwavering love for the wonder model behind Halsey’s face that goes again lengthy earlier than I joined the Elite Day by day workforce earlier this yr. Since she launched the turnaround in January 2021, Halsey has been busy launching new merchandise and increasing the model’s cult favorites in thrilling new shades, however she’s additionally been working onerous to manifest much more make-up magic behind the scenes. On Monday, July 25, Halsey launched af94, a brand new magnificence model that’s younger, enjoyable and all for below $ 10. be joyful with out cruelty and accessible with out compromise.
Af94 make-up, together with eye stickers, eyeliner, and all-purpose face and lip merchandise, is clear, vegan, cruelty free, and comes with a healthy dose of Y2K vitality. Halsey magnificence model signatures may also be simply noticed throughout all product choices. There are a variety of multitaskers within the af94 vary in easy-to-use codecs reminiscent of crayons and sticks. There’s additionally a variety of colour on this first drop, with significantly large ranges of shades. Af94’s liquid eyeliner, Backline, for instance, is available in 10 shades, its gel pencil, * 69, is available in eight and so forth, however I am already transferring on. This is every thing you’ll want to find out about Halsey’s new magnificence model, af94, together with its superb merchandise and the place you should buy af94 for your self:
Af94 is Halsey’s second magnificence model. The title combines their initials – Halsey’s authorized title is Ashley Frangipane – with the yr of their start, 1994, and the gathering may be very beginner-oriented, whether or not you are a make-up novice or simply new to making an attempt colours. energetic and create daring appears to be like.
Launching with 12 merchandise in over 50 colours, the model additionally provides skincare goodies. Proper now, af94 has solely two skincare merchandise: Plead the Fifth, a face mist that works as a primer and moisturizer, and Pleasant Rewinder, a pack of 30 biodegradable make-up wipes. From a make-up standpoint, af94 has rather a lot to supply. Beginning on the high, you’ve got two eyeliner choices, gel and liquid, in a variety of vibrant colours. There’s additionally Push to Begin, a volumizing mascara accessible in black, purple, blue and a pinky pink with fruit punch. Af94 additionally provides three kinds of False Promoting, its false lashes, and Shadowboxer, a creamy eye pencil accessible in 10 shades.
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For cheeks, you have received Playdate, a multi-purpose cheek and lip tint accessible in 5 sheer, but buildable shades. There’s additionally JoyStickers, my favourite, a set of face and physique stickers which can be so Y2K I might actually die. There’s additionally a variety of provides for the lips. Af94 was launched with Give ‘Em Lip, a superb six-tone lip gloss, Scribble Stick, an eight-tone shiny lip liner and a liquid matte lipstick, Majorly Matte, accessible in 10 shades.
How is Halsey’s AF94 totally different from the turnaround?
Whereas each Halsey manufacturers are all about artwork, af94 is extra inexpensive and geared in the direction of youthful consumers. Within the model’s launch announcement, Halsey recounted the reminiscence of saving as much as purchase their first eyeliner once they have been 15. “It was electrical blue and an incredible purchase for me on the time, however the thrill of sporting such a daring colour was price each penny,” they shared. “I created af94 in order that anybody and everybody can chase that race to face out with daring make-up, however at an inexpensive worth.”
The place can I purchase af94?
You will get a magnificence merchandise rating of af94 in solely two locations. If you happen to’d quite do your make-up procuring in individual, you should purchase af94 in-store at a Walmart, the model’s unique retailer, close to you. If you happen to take pleasure in procuring on-line, you should purchase af94 make-up on the model’s official web site or Walmart.com.