Alexandra French of “Euphoria” is creative director of Freck Magnificence – WWD

Freck Magnificence, the Los Angeles-based model that launched merchandise with fake freckles, has chosen Alexandra French as their artwork director.

French, a make-up artist, is greatest identified for her work on HBO’s second season of “Euphoria,” working with division head Doniella Davy. The TV present, which premiered in 2019, set magnificence tendencies and attracted viral moments, drawing her consideration to her make-up group.

“As a make-up artist, I am fortunate to have the ability to play and experiment with so many nice magnificence merchandise,” mentioned French. “Most are good. Some are nice. However only some stand out. Freck [Beauty] he’s a kind of who stood out and completely amazed me. Past their iconic freckle pen, a favourite, all the line encourages you to take a product concept and make it unconventional, just like the liquid liner that comprises lash-enhancing peptides. That is what I am so enthusiastic about on this position, exploring the boundaries of what a magnificence product could be, each on and off set. “

Launched by Remi Brixton in 2017, Freck Magnificence has expanded to supply a spread of cosmetics and skincare merchandise. The model is offered on to the patron and by Sephora within the “clear” class.

“I really like what Remi usually says, that he by no means wished to launch a product that has been achieved earlier than,” continued French. “I am all the time up for a artistic problem, and that is the one I can get behind.”

Alexandra French

“At Freck Magnificence, we wish to say that it is greater than only a magnificence model, it is an perspective and Alex could not be higher suited,” Sarah El-Annan, advertising and marketing supervisor at Freck Magnificence, instructed WWD. “As a younger queer girl, she grew up amidst adversity, whereas sustaining humility, working exhausting to land esteemed roles reminiscent of being a part of the artwork group of an acclaimed present. ‘Euphoria. ‘ Alex conjures up and empowers others in marginalized teams along with her main stature within the business and continuously thanks her mentors, regardless of being a star herself. Every little thing from what she represents about her as an individual, to her wealthy expertise, and most significantly, her magical make-up prowess, make her good for Freck Magnificence, the place we have a good time the superbly imperfect, the wildly daring and the rebellious. It’s a reward to have the ability to collaborate with such a visionary artist to encourage future merchandise and inventive advertising and marketing campaigns. “


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