DFS invitations prospects to “open their horizons” with metaverse and in-store magnificence campaigns | Enterprise Part

(Particular promoting characteristic) – The DFS Group, the world’s main luxurious journey retailer, is getting ready to welcome prospects to its new and first digital universe – DFS World – this August and September via the launch of its largest annual magnificence marketing campaign. Entitled “Open Up Your Horizons”, the marketing campaign invitations prospects to find the limitless prospects of magnificence, from skincare and premium fragrances to new and rising developments, via a mix of in-store activations and a completely digital luxurious playground. interactive and inexpensive.

With over 50 in-store magnificence manufacturers resembling MAC, Dior and Estée Lauder, buyers can take pleasure in unique promotions from the annual magnificence marketing campaign from August 1st to September thirtieth. With a purchase order of $ 150 or extra, prospects will obtain a restricted version thriller field with a particular redemption code to entry DFS’s first digital universe and obtain their very own unique NFT.

Clients will even have the chance to enter an thrilling raffle to win nice prizes with any buy of $ 200 or extra in Magnificence. Dinner for 2 on the Kensington Lodge’s Loria Restaurant shall be supplied to prospects with purchases over $ 3,000 throughout the shop.

With purchases of $ 150 or extra, loyal T members will take pleasure in an additional 10% low cost on their magnificence purchases and may have the possibility to play Bubble Catcher to win unique magnificence items or an opportunity to enter the raffle.

The protection and well-being of shoppers and workers is DFS’s high precedence. DFS is taking all obtainable precautionary measures to safeguard the individuals within the retailer and adhering to the well being and security tips of presidency companies and public well being officers. DFS will proceed to regulate accordingly.

Phrases and circumstances apply. Please go to the store for particulars.

For extra info, go to www.dfs.com/.

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