Digital Arts (EA) and Sky Media have introduced a sponsorship deal that sees the online game firm sponsor Sky Sports activities Premier League protection from the beginning of the 2022/23 season by to the tip of the 2024/25 season.
The three-year multi-platform settlement was negotiated between Sky Media and the worldwide multimedia community mSix & Companions.
Below the phrases of the settlement, the model of the EA SPORTS FIFA online game franchise will seem earlier than and after every of the 128 unique Premier League matches per season broadcast dwell on Sky Sports activities, on non-live Premier League programming on Sky Sports activities Premier League devoted channel together with On Demand and thru digital touchpoints together with Skysports.com, the Sky Sports activities app and Sky Sports activities social channels.
This can start on Friday 5 August, when Sky Sports activities airs the opening match of the Premier League 2022/23 marketing campaign, which is able to see Mikel Arteta’s Arsenal crew journey to Selhurst Park to face Crystal Palace.
In line with an announcement, EA SPORTS ‘sponsorship of the printed will draw parallels between real-life and gameplay footage from the long-lasting FIFA sequence, which will likely be shot throughout digital within the type of show and video campaigns on the Sky Sports activities web site.
The settlement additionally consists of the sponsorship of Premier League content material on Sky Sports activities’ social media channels Fb, Twitter and Instagram.
Earlier sponsors of Sky Sports activities’ Premier League protection embody Ford and Renault.
James Salmon, Advertising and marketing Director of EA SPORTS FIFA, mentioned: “It is a main sponsorship for EA SPORTS that represents our long-term dedication to offering genuine experiences for soccer followers globally. We’re extraordinarily excited to be a part of the Premier League expertise on Sky Sports activities with bespoke content material that blurs the traces between the digital and actual world of soccer.“
Brett Aumuller, chief govt of Sky Media added, “We’re completely thrilled to announce that EA SPORTS is becoming a member of our stellar lineup of Premier League sponsors. EA turns into the primary official Premier League accomplice to sponsor our Sky Sports activities protection, in addition to the primary to incorporate social media rights. This revolutionary partnership will come to life throughout a number of platforms and seize the thrill and scalability that solely the Premier League can provide.“
Abby Stanworth, Head of Partnerships at mSix & Companions commented: “EA SPORTS and Sky Sports activities are an ideal match and we’re delighted to have partnered with them to create one of many largest and most iconic media sponsorships. EA is among the embedded accounts we now have at mSix & Companions and this announcement is an thrilling instance of what shut collaboration can obtain.
“The Premier League is among the most watched sports activities leagues on the planet and we won’t wait to see EA SPORTS and Sky Sports activities ship actually unique, related and interesting content material for its followers within the coming years.. “
The take care of Sky was introduced simply days after EA Sports activities lately signed a naming rights partnership with Spanish soccer top-flight La Liga that runs till 2028.