MADRID (AP) – EA Sports activities will develop into the primary sponsor of the Spanish league beginning in 2023-24, a supply near the deal instructed The Related Press on Tuesday.
The online game firm will change Spanish financial institution Santander, which is coming into its closing season as the primary sponsor of Europe’s second-richest nationwide league.
The league and EA Sports activities have signed a multi-year contract, based on the supply, which can’t be named as a result of the particular person shouldn’t be licensed to formally communicate in regards to the deal.
Different particulars on the deal weren’t instantly obtainable. The League has not but introduced the settlement. Spanish sports activities newspaper Marca stated EA Sports activities pays 30 million euros ($ 30.7 million) per season to the Spanish league.
It is going to be the primary time that the league, which continues its drive to extend its world attain and transfer nearer to the English Premier League, may have a world title sponsor.
A number of weeks in the past it introduced the tip of its partnership with Santander, which changed the Spanish financial institution BBVA in 2016.
The league deal comes after EA Sports activities introduced in Could the tip of its relationship with FIFA and adjusted the title of its best-selling soccer online game to EA Sports activities FC.
The Spanish League begins on 12 August.
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