ELF is the primary magnificence model on BeReal

elf Magnificence (ELF) grew to become the primary magnificence model on BeReal, the quickly rising “actuality” primarily based picture sharing app that’s wildly fashionable with Gen Z.

BeReal customers are notified at random, as soon as a day, and have two minutes to put up a photograph, which hasn’t been edited because the app does not provide any filters or modifying instruments. All customers obtain the notification on the identical time, and though customers can put up late, followers can see how late the put up was and what number of repeats they made earlier than submitting it. Additionally, customers cannot browse their associates’ images that day till they put up theirs.

Based on the model, the brand new channel, @elfyeah, will provide a number of glimpses into the lifetime of elf Magnificence, reminiscent of sneak peeks of scorching merchandise, picture shoots and joyful hour hangouts.

“Within the age of authenticity, followers of @elfyeah can anticipate to see a mixture of unfiltered, un-retouched moments at elf headquarters and on the spot messages to attach with our superfans,” stated Laurie Lam, chief model officer.

To kick off the launch, the mass-market magnificence model gave away a five-piece skincare equipment from its best-selling line, Holy Hydration, to its first 150 followers and superfans through a put up Friday with a code. restricted time promotional.

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