Estée Lauder presents ‘Immersive Magnificence Journey’ at Hainan Shopper Merchandise Expo

The Estée Lauder firm (ELC) confirmed its diversified model portfolio and dedication to enterprise in China with its debut on the second China Worldwide Shopper Merchandise Expo (CICPE) in Haikou, Hainan, from 26 to 30 July 2022.

ELC’s attendance goals to showcase the corporate’s historical past, achievements and efforts within the magnificence trade by way of a ribbon reducing inauguration ceremony, partaking interactive experiences, and an exhibit designed with sustainability in thoughts.

Impressed by conventional Chinese language architectural parts, the ELC pavilion mirrored its dedication to China and Hainan, in addition to the corporate’s perception in persevering with its long-term, strategic and sustainable investments within the area.

In the course of the 5 days of exhibition, the ELC pavilion offered 13 of its most famous and iconic manufacturers throughout make-up, skincare and fragrances and highlighted how the manufacturers are assembly the wants of Chinese language shoppers in Hainan. Collaborating manufacturers included: Bobbi Brown; clinic; Darphin; Jart +; Frédéric Malle fragrance editions; Estee Lauder; Jo Malone London; Kilian Paris; La Mer; laboratory sequence; MAC; origins; and Tom Ford Magnificence.

The ELC manufacturers displayed their tales and heroic merchandise all through the pavilion

Over the course of the exhibition, shoppers, media companions and well-known key opinion leaders joined ELC to strive the hero merchandise of the above manufacturers with the help of magnificence consultants and immersed themselves within the tales of the manufacturers by way of a room of mirrors. 360 levels.

Israel Assa, International President, Journey Retail, The Estée Lauder Corporationsexpressed his assist and dedication to CICPE and Hainan by way of a video message: “The yr 2022 marks the debut of The Estée Lauder Corporations at CICPE, in addition to the thirtieth anniversary of the corporate’s Journey Retail channel. ahead, Hainan is and can stay a strategic marketplace for us, providing a novel alternative for our manufacturers to share their tales with vacationers and we commend the latest insurance policies launched to additional assist commerce on the island. We intend to extend our presence in Hainan over the following few years, establishing a brand new workplace on the island and recruiting native expertise to hitch our crew.

“We sit up for persevering with our funding on this vital island which has turn out to be a significant vacationer vacation spot for native and worldwide vacationers.”

Israel Assa, International President, Journey Retail Worldwide, The Estée Lauder Corporations

He added: “The longer term is vibrant in Hainan. ELC is assured that, in partnership with our key companions on the island, we are going to solely proceed to raise this incredible island vacation spot and obtain nice issues collectively. We sit up for bringing one of the best of ELC to Hainan for a few years to come back. “

Learn DFNI’s latest interview with Israel Assa right here

Reducing of the ribbon

ELC kicked off the CICPE with a grand opening ceremony and ribbon reducing on the pavilion opening on July 26. Ms. Miao Yanhong, Everlasting Committee Member of the Hainan CPC Provincial Committee and Head of the United Entrance Labor Division of the Hainan CPC Provincial Committee; Ms. Pleasure Fan, President and CEO of The Estée Lauder Corporations China; Ms. Baiying Kang, Deputy Head, United Entrance Labor Division of the Hainan Committee of the CCP; Mr. Lu Min Member of the Standing Committee of the Municipal Committee of Haikou CPC and Deputy Mayor of the Municipal Authorities; Ms. Cheng Yuan, Deputy Head, United Entrance Labor Division of the CCP Hainan Committee; Mr. Wang Yanguang, Vice President of China Responsibility Free; and Ms. Maggie Wu, Vice President / Common Supervisor of The Estée Lauder Corporations Journey Retail China, attended the ceremony.

Fabrizio Freda, President and CEO, The Estée Lauder Corporations

Whereas The President and CEO of Estée Lauder Corporations, Fabrizio Freda couldn’t attend in individual, expressed his pleasure for CICPE and the corporate’s dedication to China by way of a video message, sharing: “I’m delighted to ship my congratulations to the second annual China Worldwide Shopper Merchandise Expo in Hainan and I’m very proud that The Estée Lauder Corporations is attending this prestigious occasion for the primary time. China is without doubt one of the most tasty markets on this planet for status magnificence and our long-term dedication to China stays agency and powerful. notably excited concerning the continued development alternatives in Hainan, an exquisite vacation spot for vacationers the place our manufacturers can showcase their tales, heritage and prime quality merchandise. “

Pleasure Fan, President and CEO of The Estée Lauder Corporations Chinahe added in individual: “This yr is the twentiethth anniversary of The Estée Lauder Corporations in China and the market continues to be a key part of development for the trade and the corporate. Prestigious magnificence in China has a strong shopper base and powerful demand, with a transparent impetus for long-term development. As the biggest worldwide marketplace for ELC, we’re assured in China’s potential and our dedication to serve Chinese language shoppers is unwavering. We’ll proceed to speculate on this market and in our individuals and we’re assured of our affluent future ”.

Pleasure Fan, President and CEO of China, The Estée Lauder Corporations welcomes officers to ELC’s CICPE Pavilion

Maggie Wu, Vice President / Common Supervisor of The Estée Lauder Corporations Journey Retail China acknowledged, “Over time, as one of the widespread journey locations, Hainan has offered ample sources and alternatives for the thriving improvement of ELC manufacturers inside the Journey Retail channel. We’re grateful for the partnership of CICPE, which as an exhibition and buying and selling platform for China’s free commerce port of Hainan, gives unprecedented alternatives for all events to complement and consolidate partnerships whereas supporting development in Hainan. “

Maggie Wu, Vice President Common Supervisor of Journey Retail China, The Estée Lauder Corporations, gave a remarks on the opening ceremony

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