“Euphoria” make-up artist Alexandra French has been named creative director of Freck Magnificence

Freck Magnificence, the Los Angeles-based model that launched merchandise with fake freckles, has chosen Alexandra French as their artwork director.

French, a make-up artist, is finest recognized for her work on HBO’s second season of “Euphoria,” working with division head Doniella Davy. The TV present, which premiered in 2019, set magnificence developments and attracted viral moments, drawing her consideration to her make-up workforce.

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“As a make-up artist, I am fortunate to have the ability to play and experiment with so many nice magnificence merchandise,” stated French. “Most are good. Some are nice. However only some stand out. Freck [Beauty] he’s a kind of who stood out and completely amazed me. Past their iconic freckle pen, a favourite, all the line encourages you to take a product thought and make it unconventional, just like the liquid liner that incorporates lash-enhancing peptides. That is what I am so enthusiastic about on this position, exploring the boundaries of what a magnificence product could be, each on and off set. “

Launched by Remi Brixton in 2017, Freck Magnificence has expanded to supply a variety of cosmetics and skincare merchandise. The model is bought on to the patron and by Sephora within the “clear” class.

“I really like what Remi typically says, that he by no means wished to launch a product that has been executed earlier than,” continued French. “I am all the time up for a inventive problem, and that is the one I can get behind.”

Alexandra French - Credit: courtesy

Alexandra French – Credit score: courtesy


“At Freck Magnificence, we prefer to say that it is greater than only a magnificence model, it is an angle and Alex could not be higher suited,” Sarah El-Annan, advertising and marketing supervisor at Freck Magnificence, instructed WWD. “As a younger queer lady, she grew up amidst adversity, whereas sustaining humility, working onerous to land esteemed roles akin to being a part of the artwork workforce of an acclaimed present. ‘Euphoria. ‘ Alex conjures up and empowers others in marginalized teams along with her main stature within the business and always thanks her mentors, regardless of being a star herself. Every thing from what she represents about her as an individual, to her wealthy expertise, and most significantly, her magical make-up prowess, make her excellent for Freck Magnificence, the place we rejoice the superbly imperfect, the wildly daring and the rebellious. It’s a present to have the ability to collaborate with such a visionary artist to encourage future merchandise and inventive advertising and marketing campaigns. “


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