Glossier Plans Williamsburg Retailer – WWD

Glossier is headed to Brooklyn.

Whereas the wonder firm that Emily Weiss based just lately introduced it’s shifting into Sephora, it hasn’t given up on its shops and plans to open an workplace within the cross part of North sixth Road and Wythe Road in Williamsburg, WWD has discovered.

A Glossier rep confirmed plans for a retailer in Williamsburg this fall, however declined to supply additional particulars.

Along with a Brooklyn retailer, Glossier’s new chief govt Kyle Leahy advised employees earlier this week that the flagship within the SoHo neighborhood would reopen in 2023, whereas different shops in america are additionally on the transfer.

“I’m excited by the progress we’re quickly making in opposition to our omnichannel technique: enhancing our product highway map, launching our partnership with Sephora in early 2023, reshaping our web site in Fall 2022, and opening an thrilling pipeline. of recent shops in main cities in america, culminating in our return to SoHo with our New York flagship in early 2023, “he wrote in a press release. “What excites me additional is that these aren’t simply phrases on a web page or plans in a technique deck. They’re actively on the transfer and all of you make them occur. “

This comes after it was revealed that Glossier fired 24 workers as he streamlined to satisfy the wants of his omnichannel technique, underneath the management of Leahy, who took over Weiss in Might.

“The primary chapter of Glossier was targeted nearly solely on a single distribution channel. Now we have now grown, the market has advanced and our customers are searching for us to satisfy them the place they’re: in-store, on-line, at retailers and world wide, “defined Leahy.” We’re reorganizing our firm to align the our construction, scale and expertise with our refined omnichannel technique. Whereas these selections are extremely tough, I’m assured that Glossier is positioned for achievement within the subsequent chapter. “

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