Hailey Bieber and extra – WWD

YouTube is gearing up for its second annual Magnificence Competition with the assistance of a lot of as we speak’s largest celebrities, influencers, and types.

The corporate introduced Tuesday that the likes of Gwen Stefani, Hailey Bieber, Tracee Ellis Ross, Ashley Graham, Winnie Harlow, PatrickStarrr, Jackie Aina, Jen Atkin and lots of extra might be attending the Magnificence Competition, which can happen on YouTube on June 16 at beginning at 7:00 PM EST.

The YouTube Magnificence Competition will embrace tutorials, evaluations and prep movies that includes celebrities and influencers. Segments embrace a “self-care change” between Bieber and Atkin, a prep video within the bathe with Ross, the founding father of the hair care model Sample Magnificence, and a make-up tutorial from make-up artist Violet Chachki, amongst others. .

This yr’s YouTube Magnificence Competition may even be the corporate’s first purchasable occasion. YouTube is teaming up with Glossier for the primary time to kick off its “Shoppable Shorts Problem” beginning Wednesday, the place Glossier will debut its new eyeliner solely by way of YouTube Shorts. Viewers can buy the product straight by means of YouTube Shorts movies.

Viewers may also buy the reside streams through the magnificence competition from manufacturers comparable to Dyson, Lancôme, NuFace, Olaplex, Winnie Harlow’s Cay Pores and skin, Half Magic and others.

Based on YouTube, its first Magnificence Competition final yr had greater than 6 million views and included appearances from Addison Rae, Emma Chamberlain, Gwyneth Paltrow, Chris Appleton, Millie Bobby Brown, Selena Gomez, and lots of extra.


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