Hailey Bieber’s Rhode Magnificence model has been sued for trademark infringement

Every week after launch, Hailey Bieber’s new magnificence journey is a topic of controversy.

The mannequin, who debuted together with her magnificence model Rhode on June 15, was sued for trademark infringement by Rhode, the Los Angeles-based modern clothes model that focuses on vibrant attire and tops with Made prints. in India offered by Internet-a-porter, Saks and different retail accounts and initially launched in 2014. The model mentioned it has dressed celebrities reminiscent of Beyoncé, Tracee Ellis Ross and Hilary Duff through the years and is co-owned by a minority .

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Vogue model co-founders Rhode, Purna Khatau and Phoebe Vickers, launched a press release Tuesday in addition to submitting a lawsuit by way of their authorized counsel, Lisa Simpson, stating partially, “Right this moment we have been compelled to sue Hailey Bieber and her. skincare line launched final week that makes use of the “Rhode” model. We did not need to sue, however we needed to shield our enterprise. Though it’s a international model, we’re nonetheless a younger and rising firm and never. we will outrun a star with Hailey’s entourage utilizing our firm title to promote associated merchandise. “

The assertion goes on to learn that regardless that Bieber’s model is all about magnificence and the founders’ model presents trend, they nonetheless anticipate model confusion from clients.

“Sadly, the truth that Hailey is at the moment specializing in skincare whereas we concentrate on trend hasn’t stopped the model from being confused, and will not do it sooner or later,” the assertion learn. “We’re each half of a bigger magnificence market the place trend and cosmetics overlap and sometimes collaborate. Hailey mentioned she wished to pursue a clothes line and even utilized for “Rhode” as a clothes model. We welcome the competitors: we merely don’t desire opponents to make use of our title. “

Bieber’s Rhode magnificence model has been round for years and at last launched final week with 5 merchandise together with a serum, a moisturizer, and three lip balms.

“My philosophy for the model, and the ethics for me, is to make one in all every thing actually good: it is these fundamental merchandise you retain coming again to. It is also my philosophy in the case of taking care of my wardrobe: the right pair of denims, that actually good tee, ”Bieber informed WWD.

Bieber named the model after his center title. Rhode didn’t instantly reply to a request for remark.


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