Joah Magnificence companions with influencers Music Sweet and Paige Piskin for a roulette-style eyeliner problem

Joah Magnificence partnered with Music Sweet and Paige Piskin (often known as the queen of magnificence filters) to carry the # Joah30sEyeliner Problem to customers.

The roulette model eyeliner problem provides contributors 30 seconds to finish the chosen eyeliner look with any of Joah Magnificence’s iconic Line Up Felt or Brush Tip Eyeliners.

To kick off the problem, Joah Magnificence teamed up with filter maker Paige Piskin and all through June, July and August, the model will likely be teaming up with Emily Robinson, Katie Farhood, Mary Skinner, Spencer Hedges, Indigo and plenty of extra to showcase the their eyeliner expertise.

Joah interprets to “like” in Korean. In homage to Joah Magnificence’s identify and legacy, the model’s first authentic tune known as “I Like It Like That”. Crammed with epic 808s, quirky synths, and Korean-American Okay-Pop vocals, the model felt the tune was excellent for the # Joah30sEyeliner Problem backdrop.

“Pondering like a creator, Music Sweet kicked off the artistic idea with the aim of figuring out what makes Joah Magnificence distinctive,” defined Music Sweet co-founder Christine Hunt. “We went to Joah Magnificence’s roots. We needed to create a playful solution to carry it on with out wanting too business. “

Moreover, Music Sweet discovered that Okay-Pop was trending with Joah Magnificence’s goal demographic, amassing over 234 billion views on TikTok.

Paige Piskin, the “queen of filters”

Paige Piskin has been named a “legend” of the metaverse by Vice, an inventive “grasp” of augmented actuality by Meta and the “Queen” of filters by her followers. She catapulted herself to viral fame together with her paintings of hers which garnered over 100 billion views and was utilized by Billie Eilish, Joe Jonas, Ariana Grande, Kendall Jenner and Bella Hadid. Moreover, Piskin is not any stranger to the sweetness trade, working with beauty firms equivalent to Joah Magnificence, L’oreal, City Decay, and NYX.

“Joah Magnificence is a artistic make-up model with an important product that made it the proper collaboration to create such a enjoyable make-up filter and TikTok problem,” mentioned Piskin. “Joah Magnificence eyeliner could be very sharp, which lets you create exact detailed designs and the filter helps mirror the opposite eye making it look very pure and even simpler to attract.”

Joah Magnificence Line Up Liquid Eyeliner with Precision Felt Tip ($ 8.99)

Joah Magnificence Line Up Precision Felt Tip Liquid Eyeliner ($ 8.99) permits most management to create the proper winged look. A glide-on waterproof liquid eyeliner with a quick-drying coloration out there in each black and brown, the precision felt tip deposits simply the correct quantity of coloration to create a crisp-looking line from skinny and refined to a cat’s eye on the tip. The formulation is infused with eyelash strengthening biotin and is smudge proof.

Joah Magnificence line Up Brush Tip Liquid Eyeliner ($ 9.99)

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