The one-year partnership kicks off with the “We Glow” marketing campaign, a collection shot by famed photographer Mark Seliger, celebrating the model’s new Ambient Delicate Glow Basis: a weightless liquid basis that provides buildable, medium protection with a pure and mushy remaining glow that lasts all day.
An enlargement of the model’s Ambient Lighting assortment, a line of bestselling ethereal powders, Ambient Delicate Glow Basis harnesses the ability of sunshine to effortlessly improve complexion.
Info on the We Glow marketing campaign
With Moore and her daughter Liv Freundlich, We Glow highlights the illuminated impact from inside the basis and the intangible glow derived from internal magnificence and significant human connection.
We Glow additionally options legendary dancer and choreographer Twyla Tharp alongside her pupil Future Wimpye, an aspiring Pacific Northwest Ballet dancer, in addition to inside designers Jordy Murray and Nora O’Neil, who co-founded Mates of Type with primarily based in Brooklyn.
Mannequin and activist mother-daughter duo Emiko Hawana and Marina Hawana-Strube spherical out the forged, adopted by sisters who reside in fully totally different worlds: Mecca celeb stylist Shalena Cox and Tanisha Donee Curtis, a mortgage dealer and mom of three. .
“Our tradition is commonly centered round magnificence on the skin and attempting to battle ageing,” says Julianne Moore. “I respect this marketing campaign’s refreshing strategy to exhibiting that magnificence additionally comes from inside and from the relationships we share. I like the refined impact of this basis and the best way it enhances my pores and skin so naturally. I’m thrilled to be kicking off my collaboration with Hourglass with such a strong product that it really works for everybody. “
Hourglass Founder and CEO Carisa Janes shares, “Our new Ambient Delicate Glow Basis offers this pure glow, lit from inside, and I actually wished to deliver it to life. Julianne is the right instance of what it means to be stunning in and out, and the best way she and her daughter mild up with one another is the right embodiment of this marketing campaign. “
Ambient Delicate Glow Basis and the complementary Ambient Delicate Glow Basis Brush might be accessible solely on the Hourglass web site and Sephora web site on July 20, 2022. Each merchandise will launch globally in retail shops on July 29, 2022.