Juventus returns to FIFA with the brand new partnership of EA Sports activities

Juventus has introduced a brand new multi-year partnership with EA Sports activities that may see the giants of Italian soccer return to the FIFA online game title.

The bianconeri will probably be protagonists of FIFA 23, the most recent version of the sport at launch on 30 September. The settlement additionally designates EA Sports activities because the unique associate for Juventus sports activities video video games, with in-game integrations together with the Allianz Stadium, dwelling of the membership, in addition to official manufacturers and kits. The partnership additionally consists of quite a few cultural and life-style initiatives exterior the sport.

Moreover, males’s group star Dušan Vlahović will change into a FIFA 23 ambassador, with membership legend Claudio Marchisio becoming a member of the sport as FUT Hero.

Juventus have been absent from the EA Sports activities title since 2019 resulting from an unique partnership with rival gaming firm Konami and have been changed by “Piemonte Calcio” – a fictional membership with group gamers – within the final three editions.

“We’re thrilled to reaffirm our deep dedication to Italian soccer by means of this unique partnership with Juventus,” stated David Jackson, vp of EA Sports activities FIFA model.

“This phenomenal membership means a lot to us and our followers and can permit EA Sports activities to proceed to ship probably the most genuine and complete interactive soccer experiences attainable in FIFA 23 and past.”

Giorgio Ricci, Juventus Chief Income Officer, added: “We’re proud to be again alongside EA Sports activities. The partnership with EA Sports activities goes past the idea of conventional partnership, collectively within the shared challenge of seeking to the long run, speaking to the brand new generations, using the wave of latest developments, city tradition and life-style.

“We selected EA Sports activities to take it one step additional as a result of it’s a associate that shares our imaginative and prescient and ambition. We’re happy to make this journey with a model that stands out for its originality, uniqueness and innovation, as Juventus does “.

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