Life-style launches its personal magnificence model IKSU; the business welcomes entry into the aggressive section

Life-style Worldwide entered the sweetness section with its first magnificence model IKSU. The newly launched model presents magnificence merchandise at an inexpensive worth. Whereas this actually provides to the competitors, the business believes the sweetness section is on a development path and extra manufacturers coming into the house will solely improve the alternatives shoppers can have at their disposal. “The Indian magnificence market is rising quickly with the emergence of latest manufacturers coming into the market. There has by no means been a greater time than now to deliver new manufacturers to shoppers. It’s thrilling to see new manufacturers launch their very own vary of magnificence merchandise, thus providing extra high quality selections to magnificence lovers, ”mentioned Sukhleen Aneja, CEO – Magnificence & FMCG Manufacturers, The Good Glamm Group.

IKSU will supply vegan, cruelty-free, paraben-free, sulfate-free and formaldehyde-free merchandise. The model presents a spread of facial merchandise together with foundations, concealers, blushes and highlighters. The vary additionally contains eye merchandise similar to eyeliner and kohl pencils together with vibrant lipstick shades and a colourful palette of nail paints beginning at Rs 99.

Devarajan Iyer, Vice President – Advertising and marketing, Life-style Worldwide, mentioned that is Life-style’s first ever make-up model. “Shoppers can anticipate high quality and affordability from the IKSU vary. With the launch of IKSU, Life-style continues to be a one-stop vacation spot for every thing from attire to footwear to equipment and wonder. ”IKSU merchandise will likely be obtainable in Life-style shops and the Life-style e-commerce web site.

Talking about Life-style’s foray into the section, Anuj Kejriwal, CEO and MD, ANAROCK Retail, mentioned: “Launching your individual magnificence model is smart, at all times taking into consideration that that is an extremely aggressive section the place each home and worldwide gamers are have already established a market to share. Whereas Life-style actually has a bonus by way of in-store gross sales capabilities, it can additionally must go to nice lengths to amplify this product line by means of e-commerce. Definitely, good high quality, vary and competitiveness of worth could also be factors of view that Life-style will attempt to exploit ”.

A part of the Dubai-based retail and hospitality conglomerate – The Landmark Group, Life-style presents a number of classes together with clothes for males, ladies and kids, footwear, luggage, style and wonder equipment.

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