Magnificence app prioritizes entrepreneurs, customers of shade

SHAKER HEIGHTS, Ohio – Camille Heard is likely one of the many entrepreneurs who work exterior The lined market of Van Aken.

“What I’ve observed is that it is a very entrepreneurial house. [There are] so many various entrepreneurs who promote their merchandise right here, promote their enterprise[es] or their meals right here, “Heard stated.

Heard stated the house evokes her to work on an app she co-founded and named FELOHwhich stands for “For Everybody’s Love of Hair & Magnificence”.


What do it’s worthwhile to know

  • FELOH is an app designed to be an inclusive magnificence vacation spot
  • Camille Heard is the co-founder and CEO
  • He stated the app focuses on neighborhood and authenticity

“FELOH is a social market and social neighborhood app for the sweetness trade,” Heard stated.

The app sells small enterprise merchandise throughout the nation, specializing in neighborhood and authenticity.

“We needed to current an area the place we are able to join with one another in a brilliant genuine manner, particularly with the give attention to black individuals within the house who’ve been, you realize, continuously uncared for,” Heard stated.

Heard stated he give up his job to pursue this ardour venture. She now she needs to assist others do the identical.

“We stay in a world that does not empower us to all the time comply with our desires,” Heard stated.

He added that the app is rising tremendously from a Crown Day occasion the corporate hosted in Cleveland.

“This has introduced us to 500 customers on the platform, [and] we’ve got 64 gross sales companions on the platform, ”Heard recalled.

Deidre Arnold’s Blossom magnificence and wellness firm is considered one of them.

“Hello. I’ve merchandise for you,” Arnold stated as he arrived for a gathering with Heard.

Arnold stated he stumbled upon the app through social media.

“Considered one of my followers who shouted them, and [I] it was like, ‘Eh, that sounds fascinating,’ “Arnold stated.

Arnold stated the platform’s emphasis on collaboration and inclusion has bought it.

“Wellness and self-care have traditionally been white,” Arnold stated. “I really feel that white girls can google self-care and wellness recommendation and discover so many various articles and assets written by white girls, for white girls.”

Heard stated the app helps to alter that.

“The way forward for FELOH is a form of revival of that narrative, and for customers and entrepreneurs to say, ‘No, that is what magnificence means to us,'” Heard stated.

The FELOH app is out there at App Retailer or Google Play.

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