Magnificence app prioritizes entrepreneurs, shoppers of coloration

SHAKER HEIGHTS, Ohio – Camille Heard is likely one of the many entrepreneurs who work outdoors The coated market of Van Aken.

“What I’ve observed is that it is a very entrepreneurial area. [There are] so many various entrepreneurs who promote their merchandise right here, promote their enterprise[es] or their meals right here, “Heard mentioned.

Heard mentioned the area evokes her to work on an app she co-founded and named FELOHwhich stands for “For Everybody’s Love of Hair & Magnificence”.


What do that you must know

  • FELOH is an app designed to be an inclusive magnificence vacation spot
  • Camille Heard is the co-founder and CEO
  • He mentioned the app focuses on group and authenticity

“FELOH is a social market and social group app for the wonder business,” Heard mentioned.

The app sells small enterprise merchandise throughout the nation, specializing in group and authenticity.

“We needed to current an area the place we will join with one another in an excellent genuine means, particularly with the concentrate on black folks within the area who’ve been, you realize, continuously uncared for,” Heard mentioned.

Heard mentioned he stop his job to pursue this ardour venture. She now she desires to assist others do the identical.

“We stay in a world that does not empower us to all the time observe our goals,” Heard mentioned.

He added that the app is rising tremendously from a Crown Day occasion the corporate hosted in Cleveland.

“This has introduced us to 500 customers on the platform, [and] we’ve got 64 gross sales companions on the platform, ”Heard recalled.

Deidre Arnold’s Blossom magnificence and wellness firm is one in every of them.

“Hello. I’ve merchandise for you,” Arnold mentioned as he arrived for a gathering with Heard.

Arnold mentioned he stumbled upon the app by way of social media.

“One in every of my followers who shouted them, and [I] it was like, ‘Eh, that sounds attention-grabbing,’ “Arnold mentioned.

Arnold mentioned the platform’s emphasis on collaboration and inclusion has offered it.

“Wellness and self-care have traditionally been white,” Arnold mentioned. “I really feel that white ladies can google self-care and wellness recommendation and discover so many various articles and assets written by white ladies, for white ladies.”

Heard mentioned the app helps to alter that.

“The way forward for FELOH is a sort of revival of that narrative, and for shoppers and entrepreneurs to say, ‘No, that is what magnificence means to us,'” Heard mentioned.

The FELOH app is on the market at App Retailer or Google Play.

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