Merck Animal Well being acquires Vence

Vence is good with Merck Animal Well being’s increasing portfolio of animal intelligence merchandise with identification, traceability and monitoring merchandise

Merck Animal Well being has signed a definitive settlement to accumulate Vence, a privately held firm specializing in digital fencing for rotational grazing and livestock administration, from its founders and shareholders.

In response to an organization launch,1 the acquisition is anticipated to be accomplished within the third quarter of 2022, topic to customary closing circumstances. Particular phrases of the settlement weren’t disclosed.

“The acquisition of Vence will increase our portfolio with complementary merchandise and applied sciences to enhance animal well being and welfare in addition to outcomes for our clients,” mentioned Rick DeLuca, president, Merck Animal Well being, within the launch.

“Vence suits completely into Merck Animal Well being’s rising portfolio of animal intelligence merchandise that features identification, traceability and monitoring merchandise. This new expertise will give calf farmers the flexibility to comply with their cattle and transfer them from one pasture to a different, “she added.

Vence affords superior expertise for producers and ranchers to trace, monitor and handle the motion of livestock by way of a high-tech platform of digital fencing options to advertise rotational grazing. Vence’s digital fencing expertise can scale back the necessity for fences to divide pastures. It additionally permits producers and ranchers to handle livestock and grass shares, whereas decreasing labor and fence materials prices.

“I consider Merck Animal Well being is the most effective long-term house for this expertise and our crew. Their unmatched livestock expertise, potential to develop and scale {hardware} merchandise, prime quality buyer assist, and a powerful world presence to increase the attain of Vence’s market make us very excited to be becoming a member of Merck Animal. Well being, ”mentioned Frank Wooten, founder and CEO, Vence.

At the moment, Vence expertise is offered in the US and elements of Australia.


Merck Animal Well being will purchase Vence. Press launch. Merck Animal Well being. September 22, 2022. Accessed September 23, 2022.

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