Celebrating the model’s newest Flora perfume, Gucci Magnificence invitations Miley Cyrus into the metaverse as its first avatar visitor.
The multi-platinum file artist and face of the newest Gucci Flora marketing campaign takes management of Roblox’s Gucci City to create an immersive perfume-inspired expertise. Born in partnership with recreation growth studio The Gang, Gucci City is the model’s digital vacation spot for the rising Gucci neighborhood and seeks to create house for shared artistic experiences and connection making.
By conquering the digital world, Cyrus’ avatar conducts interactive missions, video games and studying experiences within the type of treasure hunts and digital selfie alternatives. From “Mini Sport Heights” to “Selfie Method”, the artist permits guests to Gucci City to really immerse themselves on the planet of Gucci Flora. Elsewhere, customers may also uncover the perfume within the Gucci digital retailer, impressed by the bodily location of the Flora pop-up. Guests may also buy digital perfume bottles as wearable backpacks throughout the metaverse world.
The information of the partnership with Cyrus comes after a world of brand name innovation. Most just lately, Gucci was dubbed the most popular model of the second quarter by style tech agency Lyst.