ModiFace from L’Oréal has a brand new CEO

ModfiFace, the Toronto-based magnificence chief in Augmented Actuality (AR), acquired by L’Oréal in 2018, has appointed Jeff Houghton as its new CEO.

Houghton has been Chief Working Officer of ModiFace since 2019 after becoming a member of Modiface in 2016 and can turn out to be CEO on October 1st.

Says Houghton, “We’ve got constructed a various staff of researchers, scientists and engineers leveraging the expertise Canada has to supply. ModiFace has spent greater than a decade exploring cutting-edge applied sciences to convey magnificence experiences to customers. I wish to make sure that on this one. subsequent chapter ModiFace can focus not solely on persevering with to scale our present options, but additionally bringing new innovation to L’Oréal. “

I sit up for increasing our partnerships with L’Oréal specialists world wide to make sure that our know-how units the requirements for the way forward for magnificence know-how. “

Houghton provides, I sit up for increasing our collaborations with L’Oréal specialists world wide to make sure that our know-how is setting the bar for the way forward for magnificence know-how. “

Houghton has developed new augmented actuality results and collaborated on improvements resembling new face trackers and digital proof options. Along with his sturdy technological capabilities in laptop imaginative and prescient, synthetic intelligence and software improvement, Houghton is acknowledged as a practical, progressive, and people-centered drawback solver.

Founder and present CEO Parham Aarabi resigns

ModiFace founder and present CEO Parham Aarabi has expressed a need to deal with a private space of ​​analysis curiosity and can step down from his present function.

Beneath the management of Aarabi, ModiFace has developed proprietary applied sciences for video monitoring of facial options, utilized in Digital Strive-On (VTO) for make-up and hair coloring, in addition to for pores and skin analysis, acquiring over 30 patents and past. 200 scientific publications in the previous couple of years.

An Verhulst-Santos, President and CEO of L’Oréal Canada, feedback: “On behalf of L’Oréal Canada, I want to lengthen my heartfelt due to Parham. All our assist goes to Jeff and his staff for this new chapter. .

Verhulst-Santos provides: “ModiFace’s superior know-how, mixed with over 100 years of L’Oréal expertise, has led us to ascertain management within the augmented actuality magnificence area with over 1 billion digital hue assessments and 10 million pores and skin diagnostics carried out so far “.

What’s subsequent?

A 3-month transition will happen till January 1, 2023.

After that date, ModiFace and L’Oréal could have the continued assist of Parham Aarabi as an exterior advisor specializing in matters of innovation, analysis and improvement and attracting technological expertise.


Picture through ModiFace

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