Yatsen depends on Douyin and offline retail to “ease the decline in gross sales” of Good Diary
Chinese language cosmetics firm Yatsen Holdings is shifting to assist flagship cosmetics model Good Diary recuperate from its current decline amid the sluggish shade cosmetics market in China.
The corporate was shifting to enhance model profitability and was on the lookout for methods to take action “simple drop in gross sales”For the model, additionally focusing extra consideration on Douyin.
Moreover, the corporate goals to increase Good Diary’s third-party distribution by focusing on main offline magnificence chains, CEO Huang Jinfeng stated.
Kosé pushes ahead with the enlargement of Decorté within the “worrying” Chinese language market
The Japanese cosmetics firm Kosé Company is pursuing the enlargement of its “excessive status” model Decorté in China regardless of troublesome market situations.
Talking on the firm’s earnings convention, director and chief monetary officer Shinichi Mochizuki stated the corporate expects robust instances in China.
Regardless of this, the corporate plans to launch one other 15 Decorté counters in department shops and one other two within the duty-free mecca of the island of Hainan.
Coty is relying on Gen Z to drive perfume progress in China
American magnificence multinational Coty Inc. predicts a “large leap” in perfume consumption in China led by Gen Z shoppers.
Coty CEO Sue Y. Nabi estimated that the perfume class in China represented 15% to 16% of the market, but it surely was the quickest rising class.
She anticipated that this client rush could be led by youthful magnificence shoppers, particularly Gen Z, and expressed her confidence in Coty’s broad perfume portfolio and her capability to satisfy Gen Z’s a number of wishes.
Movie star sponsorships improve buy intent amongst Chinese language youth
In line with a brand new research, movie star endorsements are enjoying an important position within the growth of China’s inexperienced magnificence area.
The information confirmed {that a} movie star’s attractiveness, trustworthiness and simply trigger had a considerably constructive, albeit oblique, impact on the intention to purchase eco-friendly cosmetics amongst younger Chinese language shoppers.
Shoppers’ attitudes in direction of inexperienced merchandise are believed to have a big constructive influence on buy intent.
EZZ Life focuses on the chance to double its enterprise by way of new magnificence offers
Australian healthcare firm EZZ Life Science Holdings has entered the wonder and private care business with a brand new vary of hair care merchandise that it hopes will assist double its enterprise over the subsequent two years.
The corporate is especially robust in China, the place it has marketed its merchandise by way of cross-border e-commerce platforms akin to Tmall and not too long ago debuted an e-commerce retailer on Douyin.
It additionally signed a brand new deal so as to add 9,000 new distribution factors in China.