The strain each summer time to be good for the seashore physique may be very actual and the Spanish authorities has a message for individuals who do not feel comfy carrying swimwear: do not be.
On Thursday, the federal government’s Equality Ministry launched a summer time marketing campaign encouraging girls to reject “stereotypes” and “aesthetic violence” – a reference to the social strain some girls really feel to evolve to magnificence beliefs.
A marketing campaign poster options girls of various ages, sizes and pores and skin colours in swimsuits on a seashore.
The slogan is: “Summer season additionally belongs to us”.
In a tweet, Equal Alternatives Minister Irene Montero mentioned: “Get pleasure from (the summer time) anyway, wherever and with whoever you need.”
The top of the Girls’s Institute, a authorities company, mentioned gender stereotypes underlie discrimination based mostly on bodily look.
“Expectations are projected on girls about what they need to seem like,” Antonia Morillas advised state information company Efe. “This not solely impacts our shallowness, nevertheless it additionally takes away our rights and limits the way in which we behave and whether or not we take pleasure in public areas”.
The Spanish socialist-led coalition authorities, which got here to energy 4 years in the past, has made girls’s rights one among its political banners. The cupboard has 14 girls and eight males in ministerial positions.