Prime 50 Manufacturers 2022 Kantar Worldpanel Model Footprint Highlights Colgate, Lifebuoy, Dove and Sunsilk

This yr’s report – a particular version to have fun ten years of Model Footprint – additionally named Colgate, Dove, Sunsilk and Nivea because the “Model of the Decade” as a consequence of their sturdy progress over the previous decade.

The 50 greatest rankings of FMCG manufacturers on this planet

Annually, Kantar, a world shopper information specialist, publishes its model footprint report below its Worldpanel division, rating the world’s high 50 most chosen fast-moving shopper items (FMCG) manufacturers, with breakdowns by class and regional.

On this yr’s 2022 report*, The image was one among resilience and restoration for the wonder business, now firmly on the highway to post-COVID restoration, whereas hygiene-focused private care manufacturers have slowed. Each magnificence and private care manufacturers have been closely positioned within the high 50, with 4 securing a spot within the high ten most chosen manufacturers globally: Colgate (# 2); Life preserver (n.4); Dove (n.9); and Sunsilk (# 10).

Within the space of ​​magnificence and private care, Colgate has held its high spot for one more yr as probably the most chosen model on this planet – it’s purchased by extra patrons than another FMCG model and is the one model with world penetration. greater than 50%. The subsequent 9 most chosen magnificence and private care manufacturers globally have been: Lifebuoy, Dove, Sunsilk, Lux, Head & Shoulders, Pepsodent, Shut-Up, Nivea and Palmolive.

With on-line now accounting for over 7% of FMCG purchases by worth and much more within the magnificence business, protection of the model’s efficiency through this channel has offered some fascinating insights. Colgate was probably the most chosen magnificence and private care model on-line (# 5 on the complete FMCG checklist), with L’Oréal Paris (# 6) and Dove (# 9) coming into the highest 10. L ‘Oréal was awarded for pioneering the expansion of its on-line CRPs (shopper attain factors) thrice from 2015 to 21 million in 2021. A giant contributor was L’Oréal’s efficiency in China, the place it has loved success with digital proof, the report mentioned.

Leave a Comment

A note to our visitors

This website has updated its privacy policy in compliance with changes to European Union data protection law, for all members globally. We’ve also updated our Privacy Policy to give you more information about your rights and responsibilities with respect to your privacy and personal information. Please read this to review the updates about which cookies we use and what information we collect on our site. By continuing to use this site, you are agreeing to our updated privacy policy.