Regional sports activities networks analyze their methods for stay betting, gamification and “BetCast”

Executives from NBC Sports activities, Marquee Sports activities Community, NESN, and MSG Networks look to the way forward for data-driven betting-focused stay sports activities broadcasting

SVG’s RSN Summit introduced collectively regional sports activities community leaders and content material creators in Chicago on June 29-30 to community and change concepts on the related points dealing with the regional sports activities trade because the enterprise undergoes seismic adjustments on a number of fronts . These leaders have addressed how RSNs are challenged to supply extra occasions and content material at decrease price, whereas additionally navigating the brand new realities of the pandemic period and constructing past the linear distribution mannequin.

As RSNs search to capitalize on the anticipated enhance in income provided by legalized sports activities betting of their respective states, many have launched various sport shows “BetCast”, studio exhibits targeted on betting and unique programming, predictive sport contests for followers, and extra. nonetheless. On this RSN SVG 2022 Summit Roundtable, RSN leaders mentioned how they incorporate betting content material into their broadcasts, how they use gamification to interact viewers, and what the long run holds for RSN-level sports activities betting.

Audio system:
Danielle CraninNBC Sports activities, Director of Content material Integration and Partnerships, Betting and Gaming
Talaya GainesMSG Networks, VP, Content material Technique and Authentic Programming
Mike McCarthySports activities community marquee, Normal Supervisor
Howard ZalkowitzNESN, govt producer
Moderator:
Jason Dachman, SVG, editor-in-chief; Program Director of the RSN 2022 Summit

GAME SVG is your new house for all Sports activities Video Group stay occasions and long-form video content material. As an SVG member and sponsor, you get easy accessibility to all SVG occasion panels, case research, keynotes, and extra in a single place. Go to GAME SVG, CLICK HERE.

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