Simply the numbers: US Status Magnificence grew 16% within the second quarter of 2022

In accordance with The NPD Group, the rebound of post-pandemic status magnificence continues. After the primary quarter of 2022, income of $ 5.3 billion represented a 19% enhance over the primary quarter of 2021; The second quarter of 2022 noticed gross sales of luxurious magnificence merchandise in the US attain $ 6 billion, a rise of 16% in comparison with the second quarter of 2021.

“Along with its sturdy income development, Magnificence is the one trade with unit gross sales growing thus far this yr within the 14 discretionary retail sectors adopted by NPD within the US, a testomony to its resilience contemplating the trade of magnificence returned to 2015 gross sales ranges in 2020, ”stated Larissa Jensen, magnificence trade advisor, The NPD Group.

Trick

  • At $ 2 billion, make-up gross sales income continued to fall wanting pre-pandemic ranges in 2019, however the make-up class surpassed pre-pandemic unit gross sales by 1% in Q2 2022, in contrast with on the identical interval of 2019.
  • Income from lipstick gross sales elevated 28% within the second quarter. From January to June, lip merchandise have been the quickest rising make-up phase and skilled milder dips than the remainder of the make-up class in comparison with the pre-pandemic interval of 2019.

Perfume

  • The fragrances had gross sales of $ 1.5 billion, a rise of 13%.
  • The typical worth within the perfume class is presently 25% larger than it was three years in the past. Within the second quarter alone, the typical worth of fragrances elevated by 6%, in comparison with 2021, double that of the remainder of the wonder trade. “Though inflation performs a task, the excessive worth of fragrances additionally impacts a rise within the buy of upper priced merchandise,” stated Jensen.
  • Present units made a powerful comeback throughout Mom’s Day and Father’s Day 2022, gaining market share throughout these key vacation intervals in comparison with final yr. This alteration has been distinctive in these reward occasions, however it may very well be a optimistic indicator for the upcoming vacation season.

Skincare

  • Gross sales of skincare merchandise reached $ 1.7 billion within the second quarter, a rise of 12%.
  • Physique care merchandise proceed to outperform facial skincare by way of gross sales development and the class is turning into an more and more vital focus within the skincare market. “Skincare manufacturers are upping the ante by utilizing elements like vitamin C, retinol and seaweed which might be historically present in facial merchandise,” stated Jensen.
  • The second quarter has historically been the height season for sunscreen gross sales, though gross sales have grown all year long. Within the second quarter, sunscreen gross sales grew 51% over final yr.

Hair

  • Haircare continues to be the smallest however quickest rising class within the magnificence market, with income of $ 781 million, however the class is seeing a 24% enhance.
  • Within the second quarter, gross sales income grew in almost all segments, together with hair care, styling and colour.
  • Within the first half of 2022, clear hair manufacturers comprised almost 1 / 4 of the universe of hair classes, up 5 factors over the identical interval final yr.

Jensen stated, “Premiumization is going on throughout the three best-performing classes; whereas common perfume and hair costs are on the rise as a result of shopper spending on dearer luxurious objects, make-up, which has historically been a of the extra promotional magnificence classes, is experiencing larger costs as a result of fewer promotions. “

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