Sports activities Administration Professor Will get “Most Vital Award I May Ever Obtain”

Ceyda Mumcu, Ph.D., will obtain the Sport Advertising and marketing Affiliation’s Lough Award, created in honor of Dr. Nancy Lough, mentor to Dr. Mumcu and advocate of underrepresented teams in sports activities advertising. Dr. Mumcu was awarded for her dedication to analysis and educating centered on selling range, fairness and inclusion in sports activities advertising.

September 23, 2022

By Renee Chmiel, Advertising and marketing and Communications Division

Ceyda Mumcu, Ph.D.

Throughout her closing 12 months of PhD work, Ceyda Mumcu, Ph.D., met with Dr. Nancy Lough, a faithful advocate of underrepresented teams in sports activities advertising. A member of Dr. Mumcu’s thesis committee, Dr. Lough turned a mentor who inspired Dr. Mumcu to pursue her concepts of her and the analysis she was enthusiastic about.

It has been 15 years and since then Dr. Mumcu has made her mark within the subject of sports activities advertising. She was just lately chosen because the Sports activities Advertising and marketing Affiliation’s 2022 Lough Award winner, named after Dr. Lough, changing into the primary to obtain the award after Dr. Lough herself obtained the inaugural award final 12 months. .

“I feel this can be probably the most vital award I might ever obtain in my profession,” mentioned Dr. Mumcu, chair of the college’s sports activities administration division. “It is a huge deal and to me, and it means quite a bit for quite a lot of causes.

“Once I determined to pursue my PhD, I knew I needed to do it to contribute to the expansion of girls’s sports activities and to make a distinction for girls, ladies and underrepresented communities,” she continued. “This was my mission assertion for my PhD and this award acknowledges what I mentioned I’d do in my mission assertion 15 years in the past. It appears to be like like it can take a very long time, however it actually is not. It’s an unbelievable honor ”.

A professor on the College of Nevada, Las Vegas, Dr. Lough has labored all through her profession to raise ladies’s sports activities, additionally serving as a mentor to different folks on the sphere, together with Dr. Mumcu.

“I grew up underneath her management and she or he did the identical factor for a lot of different folks,” mentioned Dr. Mumcu. “Once we met and I informed her what I needed to analysis for my thesis, we labored collectively on many research. She mentioned that I additionally stored her ardour for her alive and that I gave her an outlet to proceed engaged on what mattered to her. Our ardour has aligned and allowed us to be a powerful group, and it’s actually significant for me to obtain the award that bears her identify ”.

‘Actually Wonderful’

Dr. Mumcu will obtain the Lough Award at this 12 months’s Sport Advertising and marketing Affiliation convention, which shall be held in Charlotte later this fall. The distinction acknowledges a sports activities advertising educator and scholar who promotes range, fairness and inclusion and publishes analysis specializing in these matters and / or underrepresented teams in sports activities.

These are the passions of Dr. Mumcu, whose analysis has centered on ladies’s sports activities, underrepresented teams and the intersection of range, fairness and inclusion within the sports activities advertising house. She can also be a part of an interdisciplinary analysis group of students exploring ladies’s sport and the social promotion of companies.

“I hope my college students acknowledge that pursuing their ardour results in success.”Ceyda Mumcu, Ph.D.

Ladies’s sports activities have for a few years been of explicit curiosity to Dr. Mumcu, a former skilled basketball participant in Turkey. She has centered a lot of her analysis on ladies’s sports activities, one thing that she, she says, has seen a surge in reputation lately, significantly in the course of the pandemic.

“I’ve been all in favour of ladies’s sports activities and have been devoted to this work for greater than a decade,” she mentioned. “I did not get on board like some folks do simply because it turned ‘cool’. I’ve devoted my tutorial work to this space and to be acknowledged for it now could be actually unbelievable. “

‘Pursuing your personal ardour brings you success’

Along with celebrating his analysis and publications, the award acknowledges the educating of Dr. Mumcu. He says his college students are usually all in favour of main league sports activities they grew up watching, just like the NFL, MLB, and NBA. He typically brings ladies’s sports activities and lesser-known sports activities to class. Introducing them to new sports activities, which she generally incorporates into her scholar initiatives, is a means for her to advertise range, fairness and inclusion in sports activities advertising together with her college students. Her college students, for instance, labored with the Connecticut Solar, a WNBA group.

“Historically, ladies’s sports activities haven’t been broadcast on TV to let college students know quite a bit, so extra visibility is required to get all in favour of or perceive the dynamics and prospects of the enterprise,” she mentioned. “These leagues do not get the identical consideration as among the extra conventional leagues. I at all times make a further effort to reveal college students to the broader sports activities trade and to encourage the subsequent technology to make a distinction in these areas. “

Dr. Mumcu hopes her award will encourage her college students to pursue their goals. She additionally hopes that she’s going to encompass themselves with individuals who encourage their ambitions, simply as Dr. Lough and her interdisciplinary analysis group have inspired her. Considered one of her most important objectives is to instill confidence in her college students and encourage them to be genuine themselves.

“I hope my college students acknowledge that pursuing their ardour results in success,” he mentioned. “It is vitally vital once you attain that time. You understand that you’ve got labored so onerous 12 months after 12 months and this has had an influence. I additionally wish to present that it doesn’t matter what occurs, you might be true to your self and pursue your ardour. Encompass your self with the precise individuals who prefer to see you succeed and that may raise you to the subsequent stage.

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