// Superdrug expands the wonder providing by including new manufacturers
// The enlargement brings Superdrug’s whole fragrance and sweetness product portfolio to 54 and 29, respectively
Superdrug has expanded its magnificence providing by including seven new manufacturers to its portfolio.
The addition of perfume manufacturers YSL, Viktor & Rolf, Prada, Giorgio Armani, Valentino and Narciso Rodriquez together with City Decay “demonstrates Superdrug’s response to the altering retail panorama, providing its prospects magnificence decisions for all pockets “.
The enlargement brings Superdrug’s whole fragrance and sweetness product portfolio to 54 and 29 respectively, with extra magnificence manufacturers to be added all year long.
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Superdrug mentioned it elevated its fragrance and cosmetics gross sales by 39% year-on-year.
Industrial Director, Megan Potter, mentioned, “We’re extremely excited in regards to the new acquisitions. As an inexpensive retailer, providing our prospects the appropriate mixture of worth and high quality is vital to us and we’re delighted to have the ability to provide our prospects a whole buying expertise that aligns with their needs and desires.
“Whether or not they’re searching for premium, own-brand or moral magnificence, we now have one thing for everybody.”
Choices within the new class might be supported by genderless in-store merchandise, and all Superdrug shops carrying the brand new premium manufacturers will function a workforce of specialists to coach prospects.
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