The very first thing that strikes us about Urooj Fahad is his aura of calm effectivity. He’s pleasant and affected person and has a knack for making the client really feel snug. Urooj has been within the design enterprise for 15 years and launched his label in 2010. “I began casually for household and associates about 15 years in the past. My associates in school used to order the garments I wore, however professionally I began nearly a decade in the past, “she shares. She has a house studio in Karachi. She is revolutionary and artistic and believes in experimenting with supplies, colours, cuts and designs. Nowadays Urooj is engaged on a bridal assortment for the subsequent marriage ceremony season beginning in October.

What’s your design philosophy?

Customise every mannequin based on the kind of physique, in order that the wearer can possess it with consolation and security.

When did you first exhibit your assortment?

My first skilled exhibition was in Lahore in a multi-designer store, along with different designers. However earlier than my present, I had loaned my garments to morning present hosts and fashions like Maya Khan, Fia, and so on. I used to be getting orders from expatriate ladies who watched the exhibits. Since then I’ve had profitable exhibitions regionally and internationally. My exhibition in Dubai introduced me shoppers from India and Bangladesh.

What sort of garments do you design for ladies?

Oriental, western and fusion design. My garments are sensible and wearable. I do not consider in too many elaborations and go for fashionable and sensible cuts and types.

Why do you assume ladies ought to put on designer garments?

Why should not ladies put on garments designed by professionals who know their enterprise and may give you garments that flatter their character and make them look lovely? When you already know you’re carrying good garments, your confidence stage goes up! Seeing my clients pleased to put on my model makes me pleased and encourages me to work more durable each day.


What was the primary outfit you designed?

It occurred in school. I used to be carrying one thing a good friend favored and I requested myself to make it for her. It was just the start, on a modest scale, after all, however a few of my loyal and common shoppers are those I designed for throughout my school days.

How would you outline your sense of favor?

Elegant, elegant and pastel.

What’s your signature embellishment and selection of cloth?

Zardozi and Aari work. We solely use pure materials.

What’s the inspiration behind your newest assortment?

Nature! In the event you go searching you’ll observe the colour combos which can be so inspiring. Some combos are widespread, however there are additionally distinctive coloration combos.

Do you like to attract designs or really construct them?

For me, it is sketching dozens of initiatives and constructing them in my thoughts earlier than really constructing them. First I visualize, then I draw. After that comes the method of coloration choice, trial and error and last development. I am quaint in my method. With out pen and paper, I simply can’t do.

What seasonal seems to be and colours do you count on this season?

Unfastened kurta with advantageous and complex particulars and pastels.

What do you assume is the largest mistake an individual could make whereas dressing right here?


See pictures of celebrities after which attempt to appear like them whereas ignoring their physique kind. Not everybody could be measurement zero. All sizes are lovely if accepted with confidence. Just lately, a consumer noticed Katrina Kaif’s marriage ceremony pictures and needed her sari as hers. I needed to politely clarify that she would not match her because of the apparent distinction in physique sorts.

What’s the solely piece of clothes you keep away from carrying and why?

Something with a hint. I’m all the time on the alert and like garments by which I can stroll quick.

What are the difficulties encountered by designers in finishing their work?

There is no such thing as a enterprise that comes with out issue. One issue – and a very powerful, I’m positive – is inflation. On the time of reserving the worth of the supplies is totally different however typically the costs go up, however the buyer doesn’t all the time perceive and needs us to respect the agreed worth. Then there are unexpected circumstances: the karigar can develop well being issues, surprising rain or interruptions because of circumstances past my management.

What are the ups and downs of being a designer?

Oh, there are such a lot of excessive factors. I all the time have a brand new wardrobe relying on the season. Plus, within the design enterprise, you may socialize regularly and get favored.

One of many weaknesses is that folks count on you to all the time costume in fashion. Your informal apparel should be sensible, as you’re judged on what you put on.

How lengthy does it take to design an outfit?

It is determined by the kind of drawing. A random sketch can take three to 5 days. For formalities, it takes longer, typically, even weeks. As a result of with the formals the measurements based on the reduce and the material should be excellent as they can not come for trial checks. For them I’ve to make a calligo, which is a costume made of cheap cloth, to verify the measurements are appropriate.


Do you assume there’s potential for brand new designers in our vogue business?

There’s lots of potential for brand new designers. New expertise means new concepts, which is all the time nice. Crucial factor for brand new designers who wish to create a distinct segment for themselves is tenacity. After all, investing is one other crucial side, as returns take a very long time to materialize which is why many promising designers retire. The bottom line is perseverance with agency dedication and loyalty to the client.

How do you handle to seek out the appropriate stability between household and work?

My mother and father and husband supported me rather a lot when my youngsters have been small. I’d say that I used to be fortunate to have the help of the household, as a result of it helped me get by means of the time when my youngsters have been youthful. They’re now older and fairly self-sufficient and perceive my nature of the job. My married sister couldn’t be bodily current to assist me as she doesn’t reside in Karachi however she supported me morally. Actually, my first shoot in Turkey was solely carried out by my sister.

What are your future plans on your model?

To be extra formal and brides.


How previous have been you whenever you turned obsessive about make-up?

They aren’t, really. In the course of the journey, I do not even put on make-up.

What’s a beauty you may’t do with out?

Blush and sunscreen.

Whenever you exit, do you all the time put on make-up?

No, naked pores and skin works finest for me with sunscreen.

On the subject of cosmetics, which model do you normally use?

I haven’t got a selected model.

What’s in your magnificence bag?

Few issues I maintain in a case are eyeshadow, blush, mascara, and sunscreen.

Your favourite lipstick?

Too Confronted is out of inventory.

Whenever you apply make-up, what do you worry essentially the most?

That might be eyeliner that spreads and smudges!

Do you go to the salon repeatedly on your facial therapies?

No, I exploit serums as an alternative.

Your favourite native beautician:

Bin Khan.

Your favourite worldwide beautician:

Huda Kattan.

Your favourite spa or salon?

Joie’s Salon and Spa.

Writer’s fragrance?

Flora by Gucci proper now, however I maintain altering.

Your magnificence routine?

Hyaluronic acid serum, Vitamin C serum each day and retinol as soon as per week. I additionally apply sunscreen.

Do you employ anti-aging lotions?

My day by day pores and skin routine takes care of this.

Do you consider in therapies like Botox?

Not for myself, however every on his personal.

Full make-up or lovely pores and skin with minimal make-up?

I consider in taking good care of my pores and skin, staying hydrated whereas soothing and therapeutic the pores and skin. I do not like an excessive amount of make-up.

The place do you go searching for make-up?

I take my issues from overseas.

Do you employ whitening lotions?

No, I do not use whitening lotions and I do not assume they’re good.

What’s magnificence for you?

Make sure of your pores and skin and your self.

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