The anti-mascara development has captivated magnificence gurus on TikTok and Instagram

Should you’re on social media, you’ve got in all probability seen the “anti-mascara” magnificence development taking on each Instagram and TikTok. Creators use mascara in progressive methods by making use of it to the lids, fairly than simply the lashes, to realize an edgy graphic look that pushes the boundaries of what a fundamental product that is in everybody’s make-up bag is definitely able to.

Ever since magnificence content material creator @divinamuse posted a tutorial, many magnificence gurus have began creating their very own variations of the anti-mascara look. Based on an Instagram spokesperson, a whole lot of customers have posted antimascara messages on the social media platform over the previous 90 days and the #antimascara tag has gained over 47 million views on TikTok.

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“My anti-mascara look was an idea I had in my thought books for a very long time … The idea was to make use of mascara in another method than its authentic function. It was to point out that it isn’t the quantity of issues that we have now, however what can we creatively do with what we have already got, ”Divina stated Teen Vogue on his inspiration behind the development.

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