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Couture Conflict: Valentino Magnificence brings creativity, inclusiveness and individuality to Terminal 2F of Paris Charles de Gaulle airport

FRANCE. L’Oréal Journey Retail has opened a Valentino Magnificence pop-up at Paris Charles de Gaulle Airport. The animation, positioned in Terminal 2F, was launched on June 1st.

Impressed by the “Cool, Shade, Couture” mantra of Valentino’s inventive director Pierpaolo Piccioli, the pop-up immerses vacationers on the earth of Valentino Magnificence. The energetic pop-up marks the primary activation of Valentino Magnificence on the door of Paris and affords the whole vary of make-up and fragrances of the model.

The pop-up has been described as a “Couture Conflict” expertise, juxtaposing the worlds of youth tradition and luxurious. It options quite a lot of participating retailtainment experiences that underscore Valentino Magnificence’s colourful and inclusive ethics.

The energetic pop-up brings to life Valentino Magnificence’s mantra “Cool, Shade, Couture” by way of colourful shows, participating retailtainment experiences and couture-inspired cosmetics

(Left) Patrons can take their very own voice signature residence (proper) and get tone matching utilizing the Modiface app

On the pop-up, customers can benefit from augmented reality-based make-up recommendation through L’Oréal’s Modiface app for iPad. To attach the digital expertise with the actual world, magnificence consultants are on-site to supply expertise and apply full make-up appears to be like.

The Voice Print expertise invitations customers to create a novel voice print memento to take residence, whereas the Key Infuser Robotic helps them personalize their Valentino card. A UV press permits customers to personalize their chosen Valentino perfume or Go-Clutch, whereas a photograph sales space serves as the right picture alternative for customers to commemorate their Valentino Magnificence expertise.

Magnificence consultants prolong the digital try-on expertise to the actual world

Award-winning singer-songwriter / actress Woman Gaga is the face of Voce Viva

To information the sustainable mission of Valentino Magnificence and L’Oréal Journey Retail, Valentino’s commonplace ribbon has been changed by a studded bracelet, which might be recycled as an adjunct. The model additionally renounces using consciously made paper luggage for reusable cloth luggage.

The pop-up reveals the wide selection of Valentino Magnificence merchandise, from the Very Valentino, Rosso Valentino, Trio Forehead Pencil, DreamDust Glitter and Go-Clutch collections. The Very Valentino Basis vary is a lightweight basis out there in 40 completely different shades. The ultra-light basis has been geared up with Roma Gentle Complicated know-how to adapt colours to a variety of pores and skin tones. The Valentino Purple lipstick line, out there in shiny satin and velvety matte finishes, is on the market in 50 vibrant shades. 4-star lipstick shades can be found at EMEAI journey shops.

The four-star Valentino Purple lipstick shades are offered in EMEAI Journey Retail

Create your magnificence dream: Valentino Magnificence make-up is all about multipurpose and multifunctional merchandise in a variety of shades and colours included

The Trio Forehead Pencil is a refillable three-in-one eyebrow pencil and shaper; whereas the DreamDust Eye Glitter provides luminous shine to any eye make-up. The Go-Clutch is an progressive absolutely customizable and refillable hanging clutch accent. It features a Valentino Purple mini lipstick accompanied by a powder basis or a bronzer, which permits customers to the touch up their make-up on the go.

Valentino Magnificence Make-up, an absolute novelty for the maison, affords make-up for a brand new era of luxurious customers who’ve deserted conventional gender labels, titles or borders.

As reported, Valentino Magnificence was the topic of a Moodie Davitt Highlight eZine collection. Within the subsequent version, we inform the daring, colourful and splendidly inventive story behind Valentino Magnificence’s couture-inspired coloured cosmetics line.

Click on right here to learn the Valentino Magnificence Make-up Highlight eZine collection

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