The Native Girls’s Affiliation of Canada (NWAC) publishes a historic report on indigenous magnificence following the nationwide panel dialogue

Native Girls’s Affiliation of Canada

OTTAWA, June 22, 2022 (GLOBE NEWSWIRE) – At this time, the Native Girls’s Affiliation of Canada (NWAC), in partnership with Sephora Canada, launched a brand new report outlining the outcomes of a one-of-a-kind roundtable on indigenous magnificence. Held in October 2021, the panel dialogue sparked a historic dialog in assist of the decolonization of magnificence requirements and the elevation of indigenous girls and folks of various genders throughout the magnificence business. The report encapsulates the teachings discovered from the dialogue that passed off between 200 contributors within the spherical desk made up of a mixture of younger and outdated, First Nations, Métis, Inuit, Afro-indigenous and 2SLGBTQQIA +.

The Nationwide Inquiry into Appeals to Justice of Lacking and Murdered Indigenous Girls and Women (MMIWG) discovered the significance of media and societies making certain genuine and acceptable representations of indigenous girls, ladies and folks 2SLGBTQQIA +. In response to the investigation report, inaccurate representations that perpetuate stereotypes and discrimination trigger additional hurt and violence and work to assist the continued genocide of MMIWG2S.

“Colonial magnificence requirements are nonetheless essential within the media,” says Lynne Groulx, CEO of NWAC. “That is why NWAC is set to alter the narrative, elevating the variety and fantastic thing about indigenous languages, cultures and identities. Fostering a extra inclusive group the place therapeutic and the expression of particular person experiences are embraced is so essential. It was actually stimulating to hearken to the contributors on this nationwide spherical desk ”.

The report’s findings deal with the way to foster a extra inclusive, equitable and consultant magnificence business that displays the true variety of indigenous communities throughout Canada. The report and proposals are significantly essential to girls, ladies and indigenous folks looking for therapeutic from the intergenerational trauma of colonization, together with abuses of the residential college system and violence that has led to disproportionate numbers of murders and disappearances internationally. inside indigenous communities.

In the course of the panel dialogue, views and experiences had been shared and distilled into three key suggestions on the way to authentically symbolize indigenous magnificence within the mainstream media, shifting ahead. These suggestions embrace:

1. The illustration of indigenous magnificence should embrace the variety of indigenous cultures and experiences: Members expressed an awesome name for larger variety and inclusion in future campaigns, together with First Nations, Inuit, Métis, Inuit, Afro-Indigenous and 2SLGBTQQIA +. In addition they need to see totally different ages, physique shapes, lived experiences and pores and skin tones.
2. We should see the indigenous magnificence, in every little thing her magnificence revered and honored: Members expressed a want sooner or later to see indigenous tales advised with respect, together with respect for colonial historical past and the inclusion of various indigenous cultures and identities, and 2SLGBTQQIA +.
3. We have to see a larger illustration of magnificence within the media: In the course of the panel dialogue, there was a request to see extra various indigenous tales and representations, in addition to a larger inclusion of 2SLGBTQQIA + experiences.

As a part of this report, NWAC and Sephora Canada have pledged to proceed welcoming and facilitating conversations to provoke a deeper dialogue on indigenous magnificence. NWAC can also be dedicated to persevering with elder-led programming via Resiliency Lodge, selling therapeutic by addressing the harm brought on by colonization and colonial magnificence requirements.

“The panel dialogue was humbling, susceptible and highly effective, serving to Sephora Canada higher perceive what organizations should be catalysts for change within the magnificence business,” stated Salma Dhanani, Senior Supervisor, Inclusion & Belonging, Sephora Canada. “As a frontrunner within the magnificence group, it’s our accountability to ensure we hearken to and implement these suggestions in all areas of our enterprise. We have now been on a journey of variety and inclusion for years; we proceed to be taught and depend on our group companions and we’re dedicated to enjoying an lively function in reconciliation ”.

Indigenous illustration stays on the coronary heart of Sephora Canada’s variety and inclusion efforts, together with a dedication to making sure that each one Canadians see themselves mirrored in Sephora. The retailer will work intently with NWAC to make sure these suggestions stay on the coronary heart of its mission to encourage and nurture a extra inclusive magnificence group for the customers, workers and communities they serve.

For extra data or to rearrange an interview with an NWAC consultant, contact Gloria Galloway at or 613-447-6648

To rearrange an interview with a Sephora Canada consultant, contact Laura Linden at | 647-207-6608

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