Trustworthy Magnificence expands distribution with a brand new in-store presence at Ulta Magnificence

Main clear magnificence model brings model new skincare assortment solely to Ulta Magnificence visitors

LOS ANGELES, August 02, 2022– (BUSINESS WIRE) – Trustworthy Magnificence, the clear, efficient and sustainable skincare and make-up model based by Jessica Alba, introduced in the present day that it has expanded its partnership with Ulta Magnificence, the most important retailer of the nation’s magnificence merchandise, launching at greater than 635 areas. The model additionally launched its new line of skincare merchandise, the Trustworthy Magnificence Clearing Assortment, with Ulta Magnificence, each on-line and in shops.

The unique launch, coupled with enlargement into brick and mortar shops, consolidates Trustworthy’s omnichannel positioning inside the market and provides customers larger entry to its merchandise than ever earlier than.

“We see an enormous alternative to satisfy the wants of the clear and acutely aware magnificence client with Ulta Magnificence,” mentioned Jessica Alba, founding father of The Trustworthy Firm. “The Ulta Magnificence visitor actually is aware of magnificence in and out and we’re thrilled to broaden our partnership to convey our greatest merchandise to visitors in shops nationwide.”

Trustworthy Magnificence’s Clearing assortment has been formulated within the model’s in-house labs utilizing a scientifically confirmed strategy to treating and stopping pimples for wholesome, glad pores and skin. Trustworthy Magnificence is thought for its extremely efficient improvements and this line isn’t any exception. In reality, 97% of individuals agreed that their pores and skin appeared more healthy after utilizing the product routine * which incorporates:

  • Get Readability Zits Foam Cleanser: Zits-fighting method powered by apple AHAs (4 sorts together with malic, glycolic, lactic and citric acid) designed to softly exfoliate the pores and skin, plus colloidal sulfur that helps stop and management future breakouts.

  • In clear serum for pimples: Fastidiously formulated serum based mostly on Wintergreen-derived salicylic acid to assist exfoliate the pores and skin to assist cell turnover and assist lighten, reduce and stop future breakouts. It additionally incorporates azelaic acid, identified to enhance the looks of post-blemish pigmentation, zinc PCA which is thought to assist stability the pores and skin microbiome and maintain microorganisms in test, and niacinamide, which is thought to assist enhance the looks of redness. .

  • Spot Stopper Zits Spot Remedy: Witch hazel-infused fast-acting pimples spot remedy that visibly reduces the scale and redness of blemishes in simply two days ** and helps stop future breakouts. The method additionally incorporates Wintergreen-derived salicylic acid which works to battle pimples and exfoliate the pores and skin, whereas glycolic acid acts as a robust exfoliant to enhance pores and skin readability and promote sooner breakage restoration. Lastly, Microalgae, a prebiotic and cutaneous superfood, maintain microorganisms beneath management (related to pores and skin imbalances).

“We’re delighted to welcome Trustworthy Magnificence to our unequalled assortment, particularly as our visitors proceed to seek for clear magnificence merchandise with extra fervor than ever,” mentioned Monica Arnaudo, chief merchandising officer at Ulta Magnificence. “With the modern Trustworthy Magnificence choices in our shops and on-line, we’ll now supply the chance to experiment with magnificence and skincare choices that replicate their preferences and supply nice effectiveness.”

A pioneer of fresh magnificence, Jessica Alba and Trustworthy search efficiency and peace of thoughts with each product they create. With the well being, security and well-being of its prospects all the time first, Trustworthy has banned over 3,500 questionable supplies from its merchandise. As probably the greatest clear magnificence manufacturers, Trustworthy has their very own in-house toxicologist to scrupulously assess the protection of every ingredient that goes into its formulations.

About The Onesto Firm

The Trustworthy Firm (NASDAQ: HNST) is a mission-oriented digital origin model, targeted on driving the motion for a clear way of life, constructing a group for acutely aware customers, and attempting to disrupt a number of classes of client merchandise. Since its launch in 2012, Trustworthy has been devoted to creating fastidiously formulated, protected and efficient private care, magnificence, child and residential merchandise out there via sincere.com, accomplice of e- third-party commerce and roughly 43,000 shops in the USA, Canada and Europe. Based mostly in Los Angeles, California, the corporate’s mission, to encourage everybody to like residing consciously, is guided by its values ​​of transparency, belief, sustainability and a deep sense of objective round what issues most to its customers: their well being, their households and their houses. For extra info on the sincere normal and the corporate, go to www.sincere.com.

* In a scientific research of 36 topics who used the cleanser, serum and spot remedy for two weeks of use.

** In a client research of 65 topics inside 1 week of use.

View supply model on businesswire.com: https://www.businesswire.com/information/residence/20220802005479/en/

Contacts

Jennifer Kroog Rosenberg
jrosenberg@thehonestcompany.com

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