Ukrainian artist Floweirdy creates wartime magnificence – WWD

Though his homeland Ukraine continues to be ravaged by battle, the artist referred to as Floweirdy is creating surprising magnificence for the world.

The Ukrainian expertise, whose identify is Litovka, partnered with Ukrainian clothes model Sleeper for its most up-to-date promoting marketing campaign. Expert at rethinking fashionable vogue and creating elegiac sneakers made with flowers, fruits, greens and different surprising artifacts like lollipops, medical masks, and chestnut shells, she did simply that for dreamy photographs.

As certainly one of greater than 7.7 million individuals who have fled their properties in Ukraine for the reason that Russian invasion started in late February, he mentioned his departure was so hasty that he left an unmade mattress and blooming daffodils. on the windowsill. “It is like one thing unfinished: an outdated life forcibly deserted. These are damaged desires and plans for the day and for all times, “she mentioned.

Regardless of uprooting his life in Ukraine to maneuver to Spain, he mentioned: “My coronary heart is in Ukraine. It’s unimaginable to face it and it’s unimaginable to flee from it ”.

His choice now could be to remain indoors whereas absorbing the ache of his “huge house, Ukraine”. After the Russian troopers invaded her, she was upset by her magnificence, which “started to appear irrelevant, irrelevant and never very saving”. Dreaming of having the ability to make magical sneakers that “maintain each Ukrainian lady and baby secure”, Litovka mentioned: “Sadly, all I can do is make lovely sneakers.”

A pair of sneakers created by the artist with whipped cream.
Sleeper courtesy picture

Having felt like an artist since she was a baby, Litovka mentioned: “I do not assume it is a job. I really like doing it and being inside. It’s higher to explain it from the skin “.

Resigned as it could appear, the artist defined: “On the similar time, I spotted that not a lot stays the identical. However the magnificence has gone nowhere, regardless that now I really feel like I am blind. I’ll attempt to see it once more and create it, even crying “.

Ukrainian artist Floweirdy creates beauty in

The Ira Lan marketing campaign designer was additionally a mannequin and muse.

Sleeper approached Litovka, who graduated in design from the School of Tremendous Arts, concerning the mission. Liable to admire the straightforward issues that may elicit a poetic response, the artist mentioned: “Love makes them come to life”. That photo voltaic outlook hasn’t been evident in latest months for Litovka, who wanted to be influenced to accomplice with Sleeper.

Impressed and inspired “to a minimum of attempt” by her stylist pal Ira Lan, they collaborated with Lan as a stylist, mannequin and muse. Regardless of being in several nations, they’ve managed to search out inspiration to see and create magnificence once more.

With the Sleeper marketing campaign, Litovka sought to create secure and delightful desires. This known as for purple cabbage heads, wildflowers, whipped cream, and different surprising touches. “Let or not it’s a wierd different higher world, because the Chinese language thinker Chuang Tzu mentioned, the place you’re a carefree and great butterfly, who desires of being you,” she mentioned.

Ukrainian artist Floweirdy creates beauty in

Floweirdy got here up with a pansy-covered linen picnic gown with Sleeper.
Sleeper courtesy picture

Artwork is each a watchword and a superpower, “it is an act of empathy. It unites folks and makes them human, not like battle, which divides and dehumanizes. Artwork and Ukraine will win, “he mentioned.” I do not assume artwork has to vary the way in which folks see the world. I believe if folks change, they’ll discover happiness and create magnificence. “

In the intervening time, there isn’t a place the place it sells ready-to-wear designs. She creates what she likes and artwork for individuals who contact her, supplied she is impressed by the proposal. General, she is usually impressed by folks and likes to see what varieties of magnificence they select for themselves and perceive why they do it. “I just like the randomness of moments and pictures.”


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