Ukrainian artist Floweirdy creates wartime magnificence – WWD

Though her homeland Ukraine continues to be ravaged by conflict, the artist often known as Floweirdy is creating sudden magnificence for the world.

The Ukrainian expertise, whose identify is Litovka, partnered with Ukrainian clothes model Sleeper for its most up-to-date promoting marketing campaign. Expert at rethinking fashionable trend and creating elegiac footwear made with flowers, fruits, greens and different sudden artifacts like lollipops, medical masks, and chestnut shells, she did simply that for dreamy photos.

As one among greater than 7.7 million individuals who have fled their properties in Ukraine for the reason that Russian invasion started in late February, he mentioned his departure was so hasty that he left an unmade mattress and blooming daffodils. on the windowsill. “It is like one thing unfinished: an previous life forcibly deserted. These are damaged goals and plans for the day and for all times, “she mentioned.

Regardless of uprooting his life in Ukraine to maneuver to Spain, he mentioned: “My coronary heart is in Ukraine. It’s inconceivable to face it and it’s inconceivable to flee from it ”.

His desire now could be to remain indoors whereas absorbing the ache of his “massive house, Ukraine”. After the Russian troopers invaded her, she was disillusioned by her magnificence, which “started to appear irrelevant, irrelevant and never very saving”. Dreaming of with the ability to make magical footwear that “maintain each Ukrainian lady and little one protected”, Litovka mentioned: “Sadly, all I can do is make lovely footwear.”

Having felt like an artist since she was a baby, Litovka mentioned: “I do not suppose it is a job. I like doing it and being inside. It’s higher to explain it from the surface “.

Resigned as it might appear, the artist defined: “On the identical time, I spotted that not a lot stays the identical. However the magnificence has gone nowhere, although now I really feel like I am blind. I’ll attempt to see it once more and create it, even crying “.

The Ira Lan marketing campaign designer was additionally a mannequin and muse.

Sleeper approached Litovka, who graduated in design from the School of High quality Arts, in regards to the venture. Vulnerable to admire the easy issues that may elicit a poetic response, the artist mentioned: “Love makes them come to life”. That photo voltaic outlook hasn’t been evident in current months for Litovka, who wanted to be influenced to accomplice with Sleeper.

Impressed and inspired “to no less than attempt” by her stylist good friend Ira Lan, they collaborated with Lan as a stylist, mannequin and muse. Regardless of being in several international locations, they’ve managed to search out inspiration to see and create magnificence once more.

With the Sleeper marketing campaign, Litovka sought to create protected and delightful goals. This known as for purple cabbage heads, wildflowers, whipped cream, and different sudden touches. “Let it’s an odd different higher world, because the Chinese language thinker Chuang Tzu mentioned, the place you’re a carefree and great butterfly, who goals of being you,” she mentioned.

Ukrainian artist Floweirdy creates beauty in

Floweirdy got here up with a pansy-covered linen picnic costume with Sleeper.
Sleeper courtesy picture

Artwork is each a watchword and a superpower, “it is an act of empathy. It unites folks and makes them human, in contrast to conflict, which divides and dehumanizes. Artwork and Ukraine will win, “he mentioned.” I do not suppose artwork has to vary the best way folks see the world. I feel if folks change, they will discover happiness and create magnificence. “

For the time being, there isn’t any place the place it sells ready-to-wear designs. She creates what she likes and artwork for many who contact her, offered she is impressed by the proposal. Total, she is usually impressed by folks and likes to see what kinds of magnificence they select for themselves and perceive why they do it. “I just like the randomness of moments and pictures.”


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