Unilever cuts Dove Magnificence Bar packages as value inflation takes its toll | Information

The place it grew to become the final main model to chop prices on the rise.

The Unilever model’s 100g Magnificence Bars have been changed in supermarkets with smaller 90g bars, however the costs have stayed the identical or have elevated.

On the time of writing, Tesco was promoting the brand new 6x90g multipacks for a similar value of £ 2.50.

At Asda, the previous 2x100g packs have been changed with 2 packs of 90g at a better value, going from £ 1 to £ 1.15.

Morrisons, in the meantime, bought multipacks of two and 6 containing the brand new 90g format (rsp: £ 1.50- £ 4) on the similar value because the previous 100g bars. [Assosia 12 w/e 1 August 2022].

A spokesperson for Dove proprietor Unilever stated the fmcg big is “presently experiencing a rise in the price of a few of the uncooked supplies that go into our Dove magnificence bar.”

“When that occurs, we are going to at all times attempt to mitigate value will increase as greatest we are able to, whereas persevering with to take care of prime quality elements.

On this case, Unilever had diminished the scale of the product “to carry it consistent with different markets,” he stated.

“The retail value of our merchandise is at all times on the sole discretion of the retailer and we, like all producers, solely present a beneficial retail value.”

The grocery store turned to the supermarkets for remark.

It comes after The Grocer revealed final month that Unilever had diminished its Magnum multipacks in an effort to mitigate the associated fee enhance.

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