Verescence drives the way forward for eco-friendly glass packaging and ornament

Verescence, the world chief in glass packaging for the perfumery and cosmetics trade, affords regional manufacturing in 4 zones all over the world, together with Atlanta, Georgia, with its state-of-the-art manufacturing and ornament facility. Because the drive for sustainable packaging and “glazing” strengthens, the provider is hiring increasingly magnificence model prospects who’re transitioning from plastic to glass, particularly in the case of skincare packaging. Right here, Jamie Matusow talks to Michel Levisse, VP Gross sales, New Product Growth & Advertising and marketing, North America, in regards to the firm’s emphasis on sustainability, from native provide chain initiatives to decreasing CO2 emissions, and why RSI is on the coronary heart of their DNA.

Verescence is the world chief in glass packaging for the perfumery and cosmetics trade. Our first glass manufacturing facility was created in 1896 in France and for over 120 years Verescence has been supplying the most important magnificence manufacturers with its huge expertise. On the forefront of expertise, Verescence affords worldwide industrial protection in 4 international locations. In the US, we’ve two state-of-the-art glass and ornament manufacturing services situated in Atlanta, Georgia.

Verescence is passionate in regards to the magnificence enterprise and has a singular know-how within the glass and ornament sector with unparalleled industrial capability and capabilities available on the market. We regularly push the boundaries with a purpose to present top quality, progressive and eco-friendly glass packaging options for worldwide and native manufacturers.

Because the No. 1 for luxurious and premium fragrances, our complete ornament capabilities embrace silkscreen, lacquer, scorching stamping, pad printing, gluing, labeling, acid etching and even distinctive patented applied sciences similar to METAL’in & COLOR ‘in (silver inside coating or shade suitable with the perfume) and, security glass (coating to extend the power of the glass).

Our international footprint and our company social duty (CSR). We have now a singular international footprint with manufacturing services within the US, Europe and Asia, near our prospects for a brief, native provide chain.

CSR is on the coronary heart of our DNA. Our technique is predicated on three pillars: folks first, performing for society, ecological options. We’re proud to say that 100% of our websites are ISO 14001 licensed (the worldwide customary that specifies the necessities for an efficient environmental administration system) and that Verescence has been awarded the Ecovadis Platinum Medal, making the group and all of our websites manufacturing within the prime 1% of probably the most superior corporations in CSR among the many 90,000 corporations evaluated by Ecovadis on the earth, all sectors mixed.

Verescence affords prospects analysis and improvement methods centered on sustainability within the following areas:


  • To cut back: Light-weight glass packaging has a serious affect on C02 emissions. We’re decreasing the load from 20% to 60%.


  • Reuse: We have now developed reusable options, similar to a reusable jar with a glass beaker, and in addition supply screw-neck bottles that permit for “refillable” and “separability” of the package deal to facilitate recycling.


  • To recycle: Our Verre Infini (Infinite Glass) with 20% post-consumer recycled glass reduces the usage of uncooked supplies, minimizes CO2 emissions by 5% and saves power within the manufacturing course of. Our PCR is sourced regionally at recycling crops within the international locations the place our factories are situated. In the US, we’ve developed a partnership with Strategic Materials, a pacesetter in glass recycling to supply our PCR.


  • Substitute: Glass packaging is probably the most sustainable materials, made with pure, inert substances – no interplay with the content material – infinitely recyclable, perceived as luxurious and eco-responsible. There’s a development in the direction of “glazing”: transferring from plastic to glass particularly in skincare, but additionally in new territories similar to lip glosses and mascara.

At Verescence, we’re dedicated to supporting our key prospects via the joint improvement of progressive and sustainable glass packaging options. We have now constructed a number of sturdy technical partnerships with main packaging suppliers, facilitating technical validation on key initiatives.

We have now co-developed a number of initiatives with manufacturing corporations within the US and have had an incredible success story with REN on their new skincare jar. Verescence & Anomatic have collaborated to develop extra sustainable packaging and make sure the technical match between the glass jar and the aluminum caps.

At Verescence North America, we inventory a variety of well-designed customary bottles and jars made within the USA, together with the Penelope, Cléopâtre and Tango traces. We offer quick native packaging options to impartial or worldwide manufacturers. For instance, for IT Cosmetics & Kiehl’s we provided our light-weight Tango bottles. For YTTP, we accelerated the launch in lower than 8 weeks with our Cléopâtre jar.

We’re implementing our new 20% PCR composition on all of our customary bottles and jars; we began earlier this 12 months with our crops in Europe and by the tip of 2022 we can have our new 20% PCR glass composition for the US. It is a undertaking our US prospects eagerly await!

At Skincare, we launched Clinique’s new Sensible Scientific Restore Eye Cream, a part of the vitrification development of the transition from plastic to glass. It’s a 15ml eye serum with a 15ml jar, lacquer, scorching stamping and display screen printing, 100% made within the USA.

In Perfume, we launched Oui Juicy Couture Play, 4 new fragrances for ladies. Challenges included the way to develop a deep push-up and have a cosy match with the highest and backside plate to stack one bottle on prime of the opposite. Total, it is a very good and playful and really profitable pack.

Verescence has sturdy CSR commitments and we’re working arduous to turn into local weather impartial by 2050 which implies that the carbon emissions of our operations are our prime precedence. We have now already diminished our CO2 emissions by 14% between 2016 and 2021 and have launched a plan to realize a 40% discount in emissions by 2034 in comparison with the bottom 12 months 2019. This roadmap was just lately validated by the The Science Primarily based Targets (SBTi) initiative, confirming that our goal is according to the “effectively beneath 2 ° C” trajectory. The principle initiatives are the electrification of our furnaces and we’re accelerating this power transition by changing a furnace as early as 2025. Rising the usage of the PCR content material in our glass components is one other undertaking, apart from recovering the residual warmth from the our ovens to warmth our buildings. Our decarbonisation journey is effectively underway in our operations and the subsequent step is to deal with emissions in our provide chain.

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