Verescence drives the way forward for eco-friendly glass packaging and ornament

Verescence, the world chief in glass packaging for the perfumery and cosmetics trade, affords regional manufacturing in 4 zones world wide, together with Atlanta, Georgia, with its state-of-the-art manufacturing and ornament facility. Because the drive for sustainable packaging and “glazing” strengthens, the provider is hiring an increasing number of magnificence model prospects who’re transitioning from plastic to glass, particularly on the subject of skincare packaging. Right here, Jamie Matusow talks to Michel Levisse, VP Gross sales, New Product Growth & Advertising and marketing, North America, in regards to the firm’s emphasis on sustainability, from native provide chain initiatives to decreasing CO2 emissions, and why RSI is on the coronary heart of their DNA.

Verescence is the world chief in glass packaging for the perfumery and cosmetics trade. Our first glass manufacturing facility was created in 1896 in France and for over 120 years Verescence has been supplying the most important magnificence manufacturers with its huge expertise. On the forefront of know-how, Verescence affords worldwide industrial protection in 4 nations. In the US, now we have two state-of-the-art glass and ornament manufacturing services positioned in Atlanta, Georgia.

Verescence is passionate in regards to the magnificence enterprise and has a novel know-how within the glass and ornament sector with unparalleled industrial capability and capabilities in the marketplace. We regularly push the bounds with a view to present prime quality, revolutionary and eco-friendly glass packaging options for worldwide and native manufacturers.

Because the No. 1 for luxurious and premium fragrances, our complete ornament capabilities embody silkscreen, lacquer, sizzling stamping, pad printing, gluing, labeling, acid etching and even distinctive patented applied sciences similar to METAL’in & COLOR ‘in (silver interior coating or colour appropriate with the perfume) and, security glass (coating to extend the power of the glass).

Our world footprint and our company social accountability (CSR). We’ve a novel world footprint with manufacturing services within the US, Europe and Asia, near our prospects for a brief, native provide chain.

CSR is on the coronary heart of our DNA. Our technique is predicated on three pillars: folks first, performing for society, ecological options. We’re proud to say that 100% of our websites are ISO 14001 licensed (the worldwide normal that specifies the necessities for an efficient environmental administration system) and that Verescence has been awarded the Ecovadis Platinum Medal, making the group and all of our websites within the prime 1% of essentially the most superior corporations in CSR among the many 90,000 corporations evaluated by Ecovadis on this planet, all sectors mixed.

Verescence affords prospects analysis and growth methods centered on sustainability within the following areas:


  • To cut back: Light-weight glass packaging has a significant affect on C02 emissions. We’re decreasing the load from 20% to 60%.


  • Reuse: We’ve developed reusable options, similar to a reusable jar with a glass beaker, and likewise provide screw-neck bottles that permit for “refillable” and “separability” of the package deal to facilitate recycling.


  • To recycle: Our Verre Infini (Infinite Glass) with 20% post-consumer recycled glass reduces the usage of uncooked supplies, minimizes CO2 emissions by 5% and saves vitality within the manufacturing course of. Our PCR is sourced domestically at recycling crops within the nations the place our factories are positioned. In the US, now we have developed a partnership with Strategic Materials, a frontrunner in glass recycling to offer our PCR.


  • Substitute: Glass packaging is essentially the most sustainable materials, made with pure, inert elements – no interplay with the content material – infinitely recyclable, perceived as luxurious and eco-responsible. There’s a pattern in the direction of “glazing”: shifting from plastic to glass particularly in skincare, but additionally in new territories similar to lip glosses and mascara.

At Verescence, we’re dedicated to supporting our key prospects by the joint growth of revolutionary and sustainable glass packaging options. We’ve constructed a number of sturdy technical partnerships with main packaging suppliers, facilitating technical validation on key tasks.

We’ve co-developed a number of tasks with manufacturing corporations within the US and have had an amazing success story with REN on their new skincare jar. Verescence & Anomatic have collaborated to develop extra sustainable packaging and make sure the technical match between the glass jar and the aluminum caps.

At Verescence North America, we inventory a variety of well-designed normal bottles and jars made within the USA, together with the Penelope, Cléopâtre and Tango traces. We offer quick native packaging options to impartial or worldwide manufacturers. For instance, for IT Cosmetics & Kiehl’s we equipped our light-weight Tango bottles. For YTTP, we accelerated the launch in lower than 8 weeks with our Cléopâtre jar.

We’re implementing our new 20% PCR composition on all of our normal bottles and jars; we began earlier this yr with our crops in Europe and by the tip of 2022 we could have our new 20% PCR glass composition for the US. It is a challenge our US prospects eagerly await!

At Skincare, we launched Clinique’s new Good Medical Restore Eye Cream, a part of the vitrification pattern of the transition from plastic to glass. It’s a 15ml eye serum with a 15ml jar, lacquer, sizzling stamping and display screen printing, 100% made within the USA.

In Perfume, we launched Oui Juicy Couture Play, 4 new fragrances for girls. Challenges included find out how to develop a deep push-up and have a comfortable match with the highest and backside plate to stack one bottle on prime of the opposite. General, it is a very good and playful and really profitable pack.

Verescence has sturdy CSR commitments and we’re working exhausting to turn out to be local weather impartial by 2050 which implies that the carbon emissions of our operations are our prime precedence. We’ve already diminished our CO2 emissions by 14% between 2016 and 2021 and have launched a plan to attain a 40% discount in emissions by 2034 in comparison with the bottom yr 2019. This roadmap was not too long ago validated by the The Science Primarily based Targets (SBTi) initiative, confirming that our goal is according to the “nicely under 2 ° C” trajectory. The primary tasks are the electrification of our furnaces and we’re accelerating this vitality transition by changing a furnace as early as 2025. Growing the usage of the PCR content material in our glass components is one other challenge, moreover recovering the residual warmth from the our ovens to warmth our buildings. Our decarbonisation journey is nicely underway in our operations and the following step is to deal with emissions in our provide chain.

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