What does the presence of TikTok Store in SEA imply for magnificence and social commerce

Michaes Chan believes that the introduction of the short-format video platform’s commerce capabilities marked the arrival of “The one true social commerce platform” at sea.

Chan is the chief of workers and chief enterprise officer of Synagie, a Singapore-based ecommerce enabler who has partnered with TikTok to launch an incubation program to assist manufacturers begin promoting on the TikTok Store.

Beauty majors together with Shiseido, Mandom and Mentholatum have joined this incubation program.

“For me, except the social commerce platform has a method of conversion throughout the platform itself, it might probably’t be known as social commerce – it is simply affiliate marketing online. TikTok has launched conversion factors which suggests you’ll be able to transact on TikTok itself and this makes it a spot the place social commerce can actually occur as a result of you do not have to click on ” he stated Design-Asia cosmetics.

Beforehand on Design-Asia cosmetics conquer …And Transmission of magnificenceWe explored social commerce and its potential at SEA, in addition to the obstacles to its mass adoption.

Though magnificence manufacturers are eager to faucet into social commerce, it is nonetheless a fragmented area with no built-in back-end programs.

“One of many greatest issues we face is backend integration. We began this journey doing social commerce on Fb and there was no actual backend to connect with. It was about issues in our provide chain or issues responding to our prospects. It was simply very troublesome for us to climb ” Mentioned Olive Tai, managing director and co-founder of Synagie.

Leave a Comment

A note to our visitors

This website has updated its privacy policy in compliance with changes to European Union data protection law, for all members globally. We’ve also updated our Privacy Policy to give you more information about your rights and responsibilities with respect to your privacy and personal information. Please read this to review the updates about which cookies we use and what information we collect on our site. By continuing to use this site, you are agreeing to our updated privacy policy.